X-Hale Ìtumọ̀ Ìpolongo by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2021
X-Hale Ìtumọ̀ Ìpolongo
by Yiwen Tu
Client: The International Society for Performing and Visual Arts
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #109267The Design
About X-Hale Ìtumọ̀ Ìpolongo
X-Hale jẹ́ ìtumọ̀ ìpolongo tí a ṣẹ̀dá fún ìfihàn iṣẹ́ ọnà foju (virtual art exhibition). Ìpolongo náà ní àmì-ìdánimọ̀ (logo), àwọn póòsítà, ìwe àsíá (banner), fídíò-ìṣáájú (trailer) àti àwọn ohun èlò àwòrán fún ìtànkálẹ̀ tààrà (live streaming). Ohun àkọ́kọ́ tí a fi ojú rí ni ìlànà lẹ́tà onígun mẹ́ta 2.5D (2.5D typographic structure). A lo àwọn àwọ̀ tí ń tan ìmọ́lẹ̀ àríyá (iridescent colors) láti fi hàn ìfẹ́rẹ̀fẹ́, ìṣàn àti awòyẹ̀wò-ìkọ̀kọ̀. Ọ̀pọ̀lọpọ̀ àwọn ohun èlò, bíi póòsítà onígun mẹ́rin àti káàdì àsọyé, ni a ṣe ní eré-ìwúrí pẹ̀lú ìṣíra ìmí tí ó jẹ́ tùútùú. A ti pèsè àwọn ohun èlò fún òpó ayélujára àti àwọn amóhùnmáwòrán láwùjọ ní onírúurú ọ̀nà. Ìpolongo yìí ń ràn lọ́wọ́ fún ìjíròrò lórí ayélujára láàrin àwọn ọnà-onítumọ̀ àti àwọn olùwòran nígbà àjàkálẹ̀-àrùn náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
X-Hale Ìtumọ̀ Ìpolongo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé X-Hale Ìtumọ̀ Ìpolongo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. X-Hale Ìtumọ̀ Ìpolongo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
- Dimensions & Packaging
- posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device - Tags
- X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
- Production Technology
- 2.5D typography, Iridescent, photoshop, c4d
- Design Challenge
- COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
- Research
- The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
- Inspiration
- The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
- Project Duration
- This is an ongoing project starting in July 2020 in New York and Beijing
- Operation Flow
- Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
- Team Members
- Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu - Image Credits
- Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
