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Money Talks Ẹwọ Aworan Alaworan by Chia-Liang Lin

Money Talks Ẹwọ Aworan Alaworan by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


IrinÀwòrán· 2021

Money Talks Ẹwọ Aworan Alaworan

by Chia-Liang Lin

Client: Huzhou University

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category

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Colors

The Design

About Money Talks Ẹwọ Aworan Alaworan

Ọrọ Owo jẹ́ ọ̀wọ́ àwọn àwòrán tí ó ń sọ̀rọ̀ nípa ìwà ìbàjẹ́ láàrin àwọn ìjọba. Ọ̀wọ́ yìí ṣàfihàn ọgọ́rọ̀ọ́rún àwọn ẹ̀mí láti ṣàpẹẹrẹ ìwọra tí ó farapamọ́, àwọn òfin tí a kò sọ jáde àti ìlépa òkìkí àti ọrọ̀ pípọ̀. Àwọn àwòrán dídùdù àti ẹ̀rù ni a fi lélẹ̀ lòdì sí àwòrán rere tí àwọn òṣìṣẹ́ ìjọba fi ń farahàn níwájú gbogbo ènìyàn. Ìtẹ̀wé kọ̀ọ̀kan ní ìwọ̀n 297 sí 420 mílímítà, a sì lò Adobe Photoshop àti Illustrator láti ṣe é. Àwọn àwòrán yìí ń pe fún ìjọba olóòótọ́, ìṣọ́ra àti ìdájọ́ òdodo, nígbà tí wọ́n sì ń fún àwọn olùwòran ní ìrírí iṣẹ́-ọnà.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Money Talks Ẹwọ Aworan Alaworan jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Money Talks Ẹwọ Aworan Alaworan yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Money Talks Ẹwọ Aworan Alaworan nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The officialdom is a pool of deep water, dirty, chaotic and muddy, just like hundreds of ghosts that haunt at night. They are being an official, not seeking benefits for the people, but pursuing fame and fortune. This is a bad social atmosphere. There are unspoken rules everywhere. The ugly state of pursuit of these rights is the source of depraved social psychology. Therefore, the design team think that it is the best to use hundreds of ghosts to embody these twisted and terrifying situation.
Dimensions & Packaging
Width: 297mm x Height: 420mm x Weight: 200gm
Tags
Money Talks, Anti-Corruption, With the people in my heart
Production Technology
Adobe Photoshop and Illustrator
Design Challenge
The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research
Money Talks is a condemnation of modern officialdom and social corruption. The series of works are hideous, showing the darkness behind the positive image of officialdom via images of hundreds of ghosts. The design team wanted to tell the officials that they should make every effort to govern, act honestly, be diligent for the people, and uphold justice. The design team hope that people get spiritual encouragement, ideological enlightenment and even spurs on words and deeds while providing people with artistic enjoyment, . This is the desire for honest and justice for modern officialdom in this series.
Inspiration
The design concept of Money Talks is derived from some things that people have experienced and seen before and more and more movies and TV series adapted from real events. Based on these and collected data, the design team sort out the general direction through investigation and propose myself. Finally, after discussing and revising with team members, formally confirm the visual sense of officialdom. The Money Talks is just like the name, it is to surface the ugliness and darkness in the officialdom.
Project Duration
This project was created and completed between January and June 2020 in Ningbo, China.
Operation Flow
This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Patents
Copyright©2020 CHIA-LIANG LIN. All rights reserved.
Team Members
CHIA-LIANG LIN
CHENG-YI YANG
TUBINJIAN SHEN
Image Credits
Creative Director: CHIA-LIANG LIN
Art Director: CHENG-YI YANG
Designer: TUBINJIAN SHEN
Illustrator: TUBINJIAN SHEN

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