Mastermentors Oju opo wẹẹbu by Rounak Bose

Mastermentors Oju opo wẹẹbu by Rounak Bose is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ojú-ìwé Ayelujára Competition Category.

IrinAyelujára· 2021

Mastermentors Oju opo wẹẹbu

by Rounak Bose

Client: Mastermentors

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ayelujára Category

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The Design

About Mastermentors Oju opo wẹẹbu

Mastermentors jẹ́ oju opo wẹẹbu ìkọ́nilẹ́kọ̀ọ́ àti ìkẹ́kọ̀ọ́ orí ayélujára tí ó so àwọn akẹ́kọ̀ọ́ pọ̀ mọ́ àwọn akọ́sẹ́mọṣẹ́ agbègbè tí ó ní ìmọ̀ jinlẹ̀. Ìgbékalẹ̀ náà fún ìrírí olùkọ́nilẹ́kọ̀ọ́ àti ìrírí akẹ́kọ̀ọ́ ní àkíyèsí tí ó dọ́gba. Àwọn tó bá ṣàbẹ̀wò lè wo àwọn ẹ̀kọ́ tó dára jùlọ, àwọn àlàyé nípa àwọn olùkọ́nilẹ́kọ̀ọ́, àti àwọn àpilẹ̀kọ blọ́ọ̀gì tí ó ṣàlàyé ẹ̀ka iṣẹ́ kọ̀ọ̀kan. Ìlàlẹ̀ rẹ̀ jẹ́ oríṣi tí ó lè yí padà (responsive), nítorí náà, ìṣètò náà máa ń wà ní ọ̀nà tí ó ṣe kedere àti tí ó ṣètò dáadáa lórí ìwọ̀n ìhàwòrán èyíkéyìí. Wọ́n kọ́ oju opo wẹẹbu yìí gẹ́gẹ́ bí ohun èlò wẹẹbu onitẹ̀síwájú (progressive web application), a sì tún ìgbékalẹ̀ rẹ̀ ṣe ní ọ̀pọ̀ ìgbà kí ó lè dọ́gba láàárín lílo tí ó rọrùn àti ìrísí tí ó dán mọ́rán.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Mastermentors Oju opo wẹẹbu jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Mastermentors Oju opo wẹẹbu yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Mastermentors Oju opo wẹẹbu nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1. The main goal of this design is to focus as much on the mentor-experience, as the student-experience. 2. Design methods have been used extensively to cleverly strategise onboarding and retention of mentors and students alike. Unlike other teaching platforms, the mentors here attract the major student-base, who in return get to learn from the local talented professionals. 3. Self-development with a personal touch has been a unique property borne in mind from the onset for this project.
Dimensions & Packaging: Technical Properties: Responsive website - a Progressive Web App, designed using ReactJS for the front-end, and a combination of Firebase and NodeJS for the backend. A mobile application service for Android, iOS and iPadOS, developed with Flutter. The website, with dynamic visual information, serves as an online-teaching-and-learning platform for mentors and students.
Tags: mastermentors, website, design, ui design, visual design, web design
Production Technology: Responsive website design paradigm was implemented for the pixel-perfect high-fidelity prototype made using Figma and InVision. A Firebase and NodeJS backend supported the Progressive Web App made using ReactJS.
Design Challenge: The main point of attention was that refinement and simplification, were to be prioritised over beautification. Top-notch functionality, satisfaction of usability heuristics, and a polished user experience was the greatest challenge of the project. Target users did not want to be overwhelmed by information and classy looks, but they did not like being underwhelmed. Properly guiding the user's attention across the website required significant effort to find the right balance for the design.
Research: The qualitative research used exploratory and generative tools-stakeholder maps, personas and concept maps to define the target audience-needs. The objective was to make informed decisions and define the Site Map. A mentor, a local talent, and few students, were interviewed to brainstorm, devise information architecture, make low-fidelity concepts and finalise over multiple iterations. Multiple celebrities were onboarded and 50-plus courses purchased in just one month of launch.
Inspiration: The platform was inspired by the need to revolutionise the Indian education system, founded on the premise of free expression - by telling stories that are typically unheard of, or lost. To this effect, a digital space was required to be provided to the local, talented professionals who are defining their fields with their skills, but need a digital platform to share their expertise. The aim of providing a visual voice to the upcoming mentors served as great inspiration.
Project Duration: The project started in November 2019 and finished in February 2020, in Kolkata, India.
Operation Flow: The website is the opener to the portfolio of celebrities teaching their craft and talented professionals showing tricks of their trade. A visitor sees the top courses from all the mentors and their profiles. Blogs provide sufficient impetus for the users to join courses of their liking, and learn from the masters. The user journey has been plotted such that the experience attracts prospective students and potential mentors alike, and provides incentive to want to be a part of this platform.
Team Members: Rounak Bose
Image Credits: Images belong to Rounak Bose