Chinese Zodiac Typography by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2021
Chinese Zodiac Typography
by Mengyu Cao
Client: YiQi Hanzi
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #111181The Design
About Chinese Zodiac Typography
Iwe afọwọkọ Zodiac Kannada pẹlu awọn ohun kikọ 12. Eku, Ox, Tiger, Ehoro, Dragon, Ejo, Ẹṣin, Ewúrẹ, Ọbọ, Àkùkọ, Aja, Ẹlẹdẹ. O daapọ ipeigraphy Kannada ati iyaworan awọ omi ibile Kannada. Pẹlu ero apẹrẹ, o fọ awọn fọọmu calligraphy atilẹba ati ṣafikun awọn yiya ẹda si i ni iṣọkan lati ṣafihan itumọ ti ohun kikọ kọọkan ninu ararẹ. Awọn ohun kikọ Kannada nigbagbogbo dabi awọn iyaworan idiju si awọn eniyan ti ko mọ Kannada & # 039; Idi ti iṣẹ akanṣe yii ni lati jẹ ki awọn kikọ Kannada ni oye fun gbogbo eniyan lati tan aṣa Kannada.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Chinese Zodiac Typography jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Chinese Zodiac Typography yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Chinese Zodiac Typography nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig. - Dimensions & Packaging
- This typography set can be used as culture posters as I shown with the images.
- Tags
- graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
- Production Technology
- Chinese traditional calligraphy, Chinese traditional watercolor drawing
- Design Challenge
- Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
- Research
- Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
- Inspiration
- At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.
I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters. - Project Duration
- This project started in January 2020 in San Francisco and finished in August.
- Operation Flow
- This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
- Team Members
- Mengyu Cao
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