Little Magic Idanimọ Ami Iyasọtọ fun Aṣọ Ọmọde by Hsuan-Yun Huang is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2021
Little Magic Idanimọ Ami Iyasọtọ fun Aṣọ Ọmọde
Client: Little Magic
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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About Little Magic Idanimọ Ami Iyasọtọ fun Aṣọ Ọmọde
Little Magic jẹ idanimọ ami iyasọtọ ti a ṣẹda fun ila aṣọ ọmọde kan. Idanimọ naa nlo aami idán olokiki kan, ehoro kan ninu fila, eyiti o rọrun ti o si jẹ oriṣa-ere. Awọn àwòrán ẹranko ni a ṣe apẹrẹ lati fún àwọn ọmọde àti òbí wọn ní ìṣírí láti bọ̀wọ̀ fún gbogbo ẹ̀dá alààyè lórí ilẹ̀ ayé. Aṣọ náà jẹ́ ti òwú Organic tí a fọwọ́sí nípasẹ̀ GOTS ní ọ̀ọ́dọ́rùn-ún nínú ọgọ́rùn-ún, tí a fi ìnki tí kò léwu tẹ̀wé sí, tí kò sì ní kẹ́míkà tí ó léwu nínú. A rán àmi ami iyasọtọ àti àwọn ìwé ìtọ́jú sí ìta aṣọ láti yẹra fún fífarakan awọ ara tí ó rọ̀. Àpò ìdè náà jẹ́ ti káàdíbọ́ọ̀dù tí a tún lò àti pilasitiki tí ó ṣeé tún lò.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Little Magic Idanimọ Ami Iyasọtọ fun Aṣọ Ọmọde jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Little Magic Idanimọ Ami Iyasọtọ fun Aṣọ Ọmọde yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Little Magic Idanimọ Ami Iyasọtọ fun Aṣọ Ọmọde ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
- Dimensions & Packaging
- All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm - Tags
- Branding, Packaging, Illustration, Children Clothing.
- Production Technology
- Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.
Packaging materials: made from recycled cardboard & 100% recyclable plastic. - Design Challenge
- On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
- Research
- Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
- Inspiration
- The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
- Project Duration
- The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
- Operation Flow
- Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.
T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.
Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean. - Team Members
- Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang - Image Credits
- Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020
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