Low Classic Idamọ Ami-Ọja by Yaman Hu is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2021
Low Classic Idamọ Ami-Ọja
by Yaman Hu
Client: Low Classic
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #113244The Design
About Low Classic Idamọ Ami-Ọja
Low Classic jẹ́ idamọ ami-ọja tí a ṣẹ̀dá fún ilé-iṣẹ́ aṣọ olómìnira kan. Idamọ náà gba ìmísí láti inú àwọn ìwé ìròyìn aṣọ ti àwọn ọdún 1980. A lo àwọn àwọ̀ tí kò mọ́lẹ̀ jù àti ìtòlẹ́sẹẹsẹ tí ó já kúrò nínú àpẹẹrẹ àṣà (grid). A ṣe àkọsílẹ̀ lẹ́tà (typography) ní ọ̀nà àsọdùn tí a sì so pọ̀ mọ́ àwọn ìlà arẹwà tí ó yí, ó sì di èdè wíwo àkọ́kọ́ fún ami-ọja náà. Àwọn ohun èlò tí a tẹ̀ àti àwọn tí ó jẹ́ oni-nọ́mbà ni a fi kún, gẹ́gẹ́ bí àwọn pọ́sítà, àwọn àwòrán fún media awùjọ, ìmeèlì àti àwọn ìpolówó ojú-òpó wẹ́ẹ̀bù (web banners). A ṣe àwọn ohun èlò tí a tẹ̀ lórí bébà tí a tún lò tí kò ní àwọ̀ tí ń ba àyíká jẹ́. Ète náà ni láti fún ìrísí ìgbàanì ní ìrísí oni-nọ́mbà tí ó dára tí ó sì mọ́lẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Low Classic Idamọ Ami-Ọja jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Low Classic Idamọ Ami-Ọja yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Low Classic Idamọ Ami-Ọja nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
- Dimensions & Packaging
- 1920px*1280px
- Tags
- Identity, digital design, fashion, typography
- Production Technology
- As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
- Design Challenge
- There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
- Research
- The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
- Inspiration
- The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
- Project Duration
- The project started at the end of 2019 in New York and finished in mid-2020 in New York.
- Operation Flow
- The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
- Team Members
- Creative Director: Yaman Hu
Designer: Yaman Hu
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