C-MAX Branding Identity Idanimọ Ami Iyasọtọ by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2021
C-MAX Branding Identity Idanimọ Ami Iyasọtọ
by Fengnan Lin
Client: C-Max
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #114759The Design
About C-MAX Branding Identity Idanimọ Ami Iyasọtọ
Idanimọ Ami Iyasọtọ C-MAX jẹ eto idanimọ wiwo ti a ṣẹda fun ile-iṣẹ imọ-ẹrọ kan ti n ṣiṣẹ ni ṣiṣe iṣiro awọsanma (cloud computing) ati data nla (big data). Aami naa so awọn lẹta CMAX pọ mọ awọn ami koodu ti o wọpọ, pẹlu awọn àmúrè igun, ọ̀gá kan, ati ọfà kan, eyiti o duro fun iṣiro ati gbigbe eto data lọna ṣiṣeto. Awọ dudu ṣe afihan pípéye, nigbati awọn eya aworan iranlọwọ aláwọ̀ mèremère ń dábàá aye didan ti a kọ́ pẹlu imọ-ẹrọ. Idanimọ naa ni a lo si awọn kaadi iṣowo, awọn kaadi iṣẹ, awọn iwe-akọsilẹ, ati awọn apo aṣọ-kanfasi, ni lilo titẹjade awọ-mẹrin ati wíwọ̀n dídán UV.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
C-MAX Branding Identity Idanimọ Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé C-MAX Branding Identity Idanimọ Ami Iyasọtọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. C-MAX Branding Identity Idanimọ Ami Iyasọtọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
- Dimensions & Packaging
- Note book:180mmx130mm; Canvas bag:320mmx390mm
- Tags
- Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
- Production Technology
- Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
- Design Challenge
- Looking for representative symbols and languages of computing classes.
- Research
- Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
- Inspiration
- People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo. - Project Duration
- Guangzhou,Guangdong Province,China,January 1,2020
- Operation Flow
- Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
- Patents
- Copyrights belong to Fengnan Lin, 2020.
- Team Members
- Fengnan Lin
Yingqiang Zhang
Liqing Xian - Image Credits
- Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.
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