Self Help Graphics and Art Idamọ Ami Ọja by David Jimenez is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2021
Self Help Graphics and Art Idamọ Ami Ọja
Client: David Jimenez
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About Self Help Graphics and Art Idamọ Ami Ọja
Self Help Graphics and Art jẹ́ iṣẹ́ àtúntò àmì fún ilé-iṣẹ́ iṣẹ́ọnà àwùjọ kan tí ó wà ní Ìlà-oòrùn Los Angeles. Àmì tuntun náà fi iye, èròngbà, àti ìtàn ilé-iṣẹ́ náà hàn, èyí tí ó dàgbà láti inú ìdámọ̀ àṣà àti agbára ìṣèlú àwọn ayàwòrán Chicana, Chicano, àti Latinx. Ìtòlẹ́sẹẹsẹ akáṣà ti àwọn àmì-ìkọ̀wé Aztec àti Maya ni ó mú ìmísí wá fún àkànṣe àwòrán fọ́ọ̀mù àti àmì-ọ̀rọ̀ (logotype) tí a ṣe pàápàá fún iṣẹ́ yìí. A lo èrọ ina lesa láti gé àmì-ọ̀rọ̀ náà sórí igi MDF, a sì tẹ̀ ẹ́ jáde pẹ̀lú ọ̀nà ìtẹ̀wé letterpress láti fi ìríra àti ìlà-ìṣàwòrí kún un. A tẹ àwọn póòsítà pẹ̀lú ọ̀nà ìtẹ̀wé screen printing láti bọ̀wọ̀ fún ìtàn iṣẹ́ ìtẹ̀wé ti ilé-iṣẹ́ náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Self Help Graphics and Art Idamọ Ami Ọja jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Self Help Graphics and Art Idamọ Ami Ọja yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Self Help Graphics and Art Idamọ Ami Ọja ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
- Dimensions & Packaging
- Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress. - Tags
- Grid, Geometric, Typeface, Typographic
- Production Technology
- The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
- Design Challenge
- Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art. - Research
- Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
- Inspiration
- Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
- Project Duration
- Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
- Team Members
- David Jimenez
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