Moneta Ìdánimọ̀ Àmì-òwò by Kyle Mani is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2021
Moneta Ìdánimọ̀ Àmì-òwò
by Kyle Mani
Client: Moneta Intel
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
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The Design
About Moneta Ìdánimọ̀ Àmì-òwò
OWDT ni a gbà láti ṣe àpẹẹrẹ ètò ìdánimọ̀ tó ní ìrọ̀rùn tó sì jẹ́ alárinrin àti ìmọ̀-ẹ̀rọ tó pé. A ṣe é ní èròńgbà wa láti ṣe àfihàn àwọn ìmọ̀-ẹ̀rọ tí Moneta ń lò nínú àmì-òwò náà. Àpẹẹrẹ náà ṣẹ́gun ìpènijà ìdọ́gbadọ́gba àwọn àbùdá ìpínlẹ̀-ìbùdó àmì-òwò náà àti àwọn àwòrán oríṣìí dátà ní ọ̀nà tó dára. Ìdánimọ̀ àmì-òwò Moneta nísinsin yìí ń darí àwọn olùgbọ́ tó ní ìmọ̀-ẹ̀rọ gíga rẹ̀ sí ìmọ̀-ẹ̀rọ ìpínlẹ̀-ìbùdó alárinrin tó ga jùlọ láyé ní kedere.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Moneta Ìdánimọ̀ Àmì-òwò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Moneta Ìdánimọ̀ Àmì-òwò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Moneta Ìdánimọ̀ Àmì-òwò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
- Dimensions & Packaging
- This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
- Tags
- branding, web design, identity design, logo design
- Production Technology
- There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
- Design Challenge
- In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
- Research
- Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
- Inspiration
- We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
- Project Duration
- 6 months, Houston, Texas, USA
- Operation Flow
- Moneta's brand identity leads the technical audience to Geopositioning technology.
- Patents
- Patent Pending
- Team Members
- OWDT as an organization has been responsible for the development of this product.
- Image Credits
- Patent Pending
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