Three Emotions Idamọ Ami Iyasọtọ by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2021
Three Emotions Idamọ Ami Iyasọtọ
Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About Three Emotions Idamọ Ami Iyasọtọ
Ìmọ̀lára Mẹ́ta jẹ́ idamọ ami iyasọtọ tí a ṣẹ̀dá fún àjọ aláìlérè kan ní Japan. Àjọ náà ń ṣiṣẹ́ láti rí i pé wọ́n fi àwọn ilé-ìtọ́jú fún àrùn Hansen kún Àkọsílẹ̀ Ohun-ìní Àgbáyé ti UNESCO. Àmì náà so àwòrán mẹ́ta pọ̀ tí ó ń fi ìrora, ìbànújẹ́ àti ìrètí hàn. Ẹnu àwòrán kọ̀ọ̀kan ni a ṣètò sí ìrísí afárá, tí ó tún dàbí lẹ́tà H. Afárá náà ń tọ́ka sí afárá gidi kan tí a kọ́ sórí erékùṣù kan níbi tí ilé-ìtọ́jú méjì ti wà. Àwọn póòsítà tí ìwọ̀n rẹ̀ jẹ́ 594 nípasẹ̀ 841 mílímítà ni a fi hàn sí àwọn ilé-ẹ̀kọ́ àkọ́bẹ̀rẹ̀, ilé-ẹ̀kọ́ ọmọdé àti àwọn ilé-ìwòsàn.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Three Emotions Idamọ Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Three Emotions Idamọ Ami Iyasọtọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Three Emotions Idamọ Ami Iyasọtọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
- Dimensions & Packaging
- Poster: Width 594mm x Height 841mm
- Tags
- leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
- Production Technology
- First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
- Design Challenge
- To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
- Research
- The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
- Inspiration
- Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
- Project Duration
- This logo was released in May 2019, updated in April 2020.
- Operation Flow
- Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
- Patents
- Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
- Team Members
- Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa - Image Credits
- Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.
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