Mijia Toothbrush Ìdí Àkọ́kọ́: Ìdìmọ́ra (Packaging) by Xiaomi is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2021
Mijia Toothbrush Ìdí Àkọ́kọ́: Ìdìmọ́ra (Packaging)
by Xiaomi
Client: Xiaomi
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #118728The Design
About Mijia Toothbrush Ìdí Àkọ́kọ́: Ìdìmọ́ra (Packaging)
Ọ̀rọ̀ Ìwé: Mijia Toothbrush jẹ́ ìdìmọ́ra àpótí ẹ̀bùn tí a ṣẹ̀dá fún ẹ̀ka fẹ́nu-fọ́ọ̀nù oníná. Àpótí òde náà gba àpẹẹrẹ àti àwọ̀ rẹ̀ láti inú ọjà tí ó wà nínú rẹ̀. Àwọ̀ búlúù fẹ́ẹ́rẹ́ tí a fi ṣe ère yíyọ́jáde díẹ̀ (bas-relief) bo gbogbo ojú rẹ̀, ó sì ń tún àwọn ìlà rírọ̀ ti fẹ́nu-fọ́ọ̀nù náà ṣe. Àwọn ìlà méjì tí ó ní ìtànṣán ultraviolet gíga ni a tẹ̀ sí orí àpẹẹrẹ náà láti fún un ní ìjìnlẹ̀ àti láti fi ìdàrà iṣẹ́ ọnà ilé-iṣẹ́ (industrial design) náà hàn kedere. Àwọ̀ búlúù fẹ́ẹ́rẹ́ náà bá ọjà náà mu, nítorí náà àpótí náà dà bí ẹni pé ó jẹ́ ọ̀kan ṣoṣo pẹ̀lú ọjà náà. Àwòrán tí ó ń yọ́jáde náà mú kí ojú àpótí náà ní ìrísí onígun mẹ́ta (three-dimensional) síi, ó sì ràn ẹ̀ka ẹ̀bùn náà lọ́wọ́ láti dúró jáde ní àwọn ilé-ìtajà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Mijia Toothbrush Ìdí Àkọ́kọ́: Ìdìmọ́ra (Packaging) jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Mijia Toothbrush Ìdí Àkọ́kọ́: Ìdìmọ́ra (Packaging) yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Mijia Toothbrush Ìdí Àkọ́kọ́: Ìdìmọ́ra (Packaging) nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
- Dimensions & Packaging
- Width252mm x Depth43.5mm x Height241mm
- Tags
- packaging, toothbrush, blue, bas relief, electrionic
- Production Technology
- The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
- Design Challenge
- There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
- Research
- The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
- Inspiration
- Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
- Project Duration
- February 2020 Bejing and finished in May in Beijing, China.
- Operation Flow
- The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
- Patents
- Copyrights belong to Xiaomi, 2021
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang
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