Evervess Soda Water Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ohun Mímu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2021
Evervess Soda Water Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ohun Mímu
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #118789The Design
About Evervess Soda Water Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ohun Mímu
Ọ̀rọ̀ Ìwé: Evervess Soda Water jẹ́ àpẹẹrẹ ìdìpọ̀ tí a ṣe fún oríṣiríṣi omi sóódà onígáàsì àti tọ́níìkì. Ọjà náà ti gbé ohun-ìní tí ó fẹ́rẹ̀ẹ́ tó ọgọrin ọdún, a sì ṣe ìmúdàgbàsókè ìrísí wíwo rẹ̀ fún ìfilọ́lẹ̀ àṣọkan nínú ọjà China. Àpẹẹrẹ àtijọ́ ti wúwo, ó sì ń fi hàn bí ohun ìgbádùn àṣejù, nítorí náà a rọrùn ìdìpọ̀ náà láti fi ìtura fífúyẹ́ àti tí ń hó hàn. Àmì ère kékeré kan ní àwọ̀ dúdú àti teal ṣàpẹẹrẹ orísun omi, èyí tí ó jẹ́ àmì agbára, ìtura, àti ìsọdọ̀tun. A lè da àwọn ohun mímu wọ̀nyí pọ̀ mọ́ àwọn ìdàpọ̀ ọtí (cocktails) tàbí kí a mu wọ́n fúnra wọn.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Evervess Soda Water Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Evervess Soda Water Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ohun Mímu yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Evervess Soda Water Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ohun Mímu nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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