LIFEWTR S8 Unconventional Canvas Ìṣàkópọ̀ Omi Ìgò by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
WúràÌdìpò· 2021
LIFEWTR S8 Unconventional Canvas Ìṣàkópọ̀ Omi Ìgò
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About LIFEWTR S8 Unconventional Canvas Ìṣàkópọ̀ Omi Ìgò
LIFEWTR Series 8 Unconventional Canvas jẹ́ àpẹrẹ ìṣàkópọ̀ ìgò fún ọjà omi tó gbayì. Àmì ìgò náà ń ṣiṣẹ́ gẹ́gẹ́ bí kánfáàsì fún àwọn oníṣẹ́-ọnà tó ń yọjú, nítorí náà ìṣàkópọ̀ náà ń pèsè omi mímu àti ìmísí lẹ́ẹ̀kan náà. Series 8 ń fi iṣẹ́ àwọn oníṣẹ́-ọnà mẹ́ta hàn nínú àwòrán kíkùn, ère gbígbẹ́ àti iṣẹ́ orí bébà, tó ní nínú àwọn ìwádìí nípa ìtàn mìíràn nínú èyí tí a fi àwọn obìnrin aláwọ̀ dúdú kún àwọn ìtàn àṣà. A gbé iṣẹ́-ọnà náà kiri nípasẹ̀ ìbánisọ̀rọ̀ ọjà náà, ní àwọn ilé ìtajà àti ní àwọn ayẹyẹ gbangba, èyí tó ń fún àwọn oníṣẹ́-ọnà tí a gbé yọ ní àǹfààní láti dé gbogbo àgbáyé.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
LIFEWTR S8 Unconventional Canvas Ìṣàkópọ̀ Omi Ìgò jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé LIFEWTR S8 Unconventional Canvas Ìṣàkópọ̀ Omi Ìgò yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. LIFEWTR S8 Unconventional Canvas Ìṣàkópọ̀ Omi Ìgò ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
- Tags
- Packaging, Beverage
- Inspiration
- LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
- Team Members
- PepsiCo Design & Innovation
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