Lipton Avant Garde Special Art Edition Ìṣàkópọ̀ Agolo Ohun Mímu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
WúràÌdìpò· 2021
Lipton Avant Garde Special Art Edition Ìṣàkópọ̀ Agolo Ohun Mímu
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Lipton Avant Garde Special Art Edition Ìṣàkópọ̀ Agolo Ohun Mímu
Lipton Avant Garde Special Art Edition jẹ́ àkójọpọ̀ àwọn agolo kéékèèké fún tíì tútù. Agolo kọ̀ọ̀kan gba 250 ml, ó sì fúyẹ́, ó rọrùn láti gbé kiri, àti pé ìrísí rẹ̀ ni agolo kékeré àkọ́kọ́ nínú ẹ̀ka tíì tútù ní orílẹ̀-èdè Rọ́ṣíà. Àwọn àwòrán ara rẹ̀ mú ìmísí láti inú àwọn ìgbòkègbodò iṣẹ́ ọnà Avant Garde ti Rọ́ṣíà, tí ó ní nínú Suprematism, Abstractionism àti Cubo Futurism. Àwọn àṣà ọ̀tọ̀ọ̀tọ̀ ni a so pọ̀ mọ́ àwọn adùn píìṣì, lẹ́mọ́nù àti tíì aláwọ̀ ewé. Orílẹ̀-èdè Rọ́ṣíà nìkan ni wọ́n ti ń ta àkójọpọ̀ náà. Ète rẹ̀ ni láti jẹ́ kí àmì ọjà náà fara hàn kedere lórí pẹpẹ ọjà nínú ẹ̀ka tí ó kún fún ìdíje.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Lipton Avant Garde Special Art Edition Ìṣàkópọ̀ Agolo Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Lipton Avant Garde Special Art Edition Ìṣàkópọ̀ Agolo Ohun Mímu yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Lipton Avant Garde Special Art Edition Ìṣàkópọ̀ Agolo Ohun Mímu ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
- Team Members
- PepsiCo Design & Innovation
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