Pepsi New Year 2020 Àpótí Ohun Mímu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
WúràÌdìpò· 2021
Pepsi New Year 2020 Àpótí Ohun Mímu
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìdìpò Category
- 34,941
- Verified Award Winner
- Verify Award Status for #118921
The Design
About Pepsi New Year 2020 Àpótí Ohun Mímu
Pepsi New Year 2020 jẹ́ àkójọpọ̀ àwọn agolo ohun mímu tí a ṣe ní ìwọ̀nba fún àsìkò Ọdún Tuntun ní orílẹ̀-èdè Rọ́ṣíà. Agolo kọ̀ọ̀kan ní irú lẹ́tà àkànṣe àti ọ̀rọ̀ kúkúrú kan tí a mú láti inú àṣà ìbílẹ̀, àwàdà àti àṣà àtọwọ́dọ́wọ́ àwọn ará àdúgbò. Àwọn ọ̀rọ̀ náà ní ìrísí ti ara ẹni, nítorí náà àwọn oníbàárà lè yan èyí tí ó bá wọn mu jùlọ. Háṣítágì àjọpín fún gbogbo ẹ̀ka náà, tí ìtumọ̀ rẹ̀ jẹ́ mú Pepsi bí, ń pè fún ìbáṣepọ̀ lórí àwọn ẹ̀rọ ìbánisọ̀rọ̀ àwùjọ. Ọ̀nà ìṣàpẹẹrẹ tí ó rọrùn láti yí padà jẹ́ kí a lè mú èrò náà bá àwọn ọjà àdúgbò mìíràn mu, láti fẹ̀ àti láti sọ ayẹyẹ Ọdún Tuntun di ti ara ẹni.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Pepsi New Year 2020 Àpótí Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Pepsi New Year 2020 Àpótí Ohun Mímu yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Pepsi New Year 2020 Àpótí Ohun Mímu ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Team Members
- PepsiCo Design & Innovation
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
