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Save Calendar Iṣẹ́ Àkọ́kọ́: Àwòrán Kàlẹ́ńdà by Mengjia Li

Save Calendar Iṣẹ́ Àkọ́kọ́: Àwòrán Kàlẹ́ńdà by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


FàdákàÀwòrán· 2021

Save Calendar Iṣẹ́ Àkọ́kọ́: Àwòrán Kàlẹ́ńdà

by Mengjia Li

Client: Northeastern University

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category

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Verified Award Winner

Verify Award Status for #119152

Colors

The Design

About Save Calendar Iṣẹ́ Àkọ́kọ́: Àwòrán Kàlẹ́ńdà

Ọ̀rọ̀ Ìwé: Save Calendar jẹ́ àkójọpọ̀ àwọn àwòrán tí a ṣẹ̀dá fún kàlẹ́ńdà kan lórí àkòrí ìtọ́jú oúnjẹ. Àwọn àwòrán náà fi oko àgbẹ̀ hàn ní gbogbo àkókò mẹ́rin ọdún: ìgbà ìwọ̀ràwọ̀, ìgbà oòrùn, ìgbà ẹ̀ẹ̀rùn àti ìgbà òtútù. Àwọn àwọ̀ máa ń yí padà pẹ̀lú àkókò kọ̀ọ̀kan, nítorí náà ó rọrùn láti mọ ìyàtọ̀ láàrin àkókò mẹ́rin náà. Ìṣètò dídọ́gba nínú ọ̀nà Sháínà ń fún àwọn àwòrán náà ní ìrísí òde-òní. Àlàyé oṣù àti àkókò ni a gbé sí orí ìwé kọ̀ọ̀kan. A ṣe àwọn àwòrán náà pẹ̀lú sọ́fítíwéà kọ̀ǹpútà, a sì tẹ̀ ẹ́ ní ìwọ̀n 800 nípa 800 mílímítà. Àkójọpọ̀ náà fi iṣẹ́ àṣekára àwọn àgbẹ̀ hàn, ó sì ń rán àwọn ènìyàn létí láti mọyì oúnjẹ.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Save Calendar Iṣẹ́ Àkọ́kọ́: Àwòrán Kàlẹ́ńdà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Save Calendar Iṣẹ́ Àkọ́kọ́: Àwòrán Kàlẹ́ńdà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Save Calendar Iṣẹ́ Àkọ́kọ́: Àwòrán Kàlẹ́ńdà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags
Economy, field, seasons change, illustration design, Chinese style
Production Technology
Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge
The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research
Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration
It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration
In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow
This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members
Art Director: Huo Kai, designer: Li Mengjia
Image Credits
Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020

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