Rename Iṣẹ Akọkọ: Ifihan Apẹrẹ by Xue Jiang is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2021
Rename Iṣẹ Akọkọ: Ifihan Apẹrẹ
by Xue Jiang
Client: 869 School of Design
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #119760The Design
About Rename Iṣẹ Akọkọ: Ifihan Apẹrẹ
Ọrọ Iwe: Rename jẹ́ ifihan apẹrẹ tí ó bi ìbéèrè nípa èrò àwọn ìdíwọ̀n àti wíwọ̀n. Ifihan náà ń lo èdè wíwo tí a mú láti inú àwọn irinṣẹ́ wíwọ̀n. Àwòrán, àkójọpọ̀ àwòrán (collage) àti fọ́tògráfì ni a so pọ̀, tí a sì fi àwọn ìrísí ìpìlẹ̀ mẹ́rin láti inú ẹgbẹ́ onígun mẹ́ta yà tí a sì kó jọ láti ṣe àwọn ìrísí labalábá. Yíyí gígùn ti bébà kan ń ṣiṣẹ́ bí i tẹ́ẹ̀pù wíwọ̀n, tó fi jẹ́ pé àwọn àlejò lè yan tàbí ṣe apá kan collage tí ó bá ìwà wọn mu, kí wọ́n sì gbé e lọ nínú àpò fáìlì. A lo aṣọ PVC tí ó ṣe kedere àti yíyí bébà fún ìfihàn náà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Rename Iṣẹ Akọkọ: Ifihan Apẹrẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Rename Iṣẹ Akọkọ: Ifihan Apẹrẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Rename Iṣẹ Akọkọ: Ifihan Apẹrẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
- Dimensions & Packaging
- Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm - Tags
- Rename, standard, measurement, ruler
- Production Technology
- Transparent PVC cloth, toilet paper roll paper
- Design Challenge
- The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
- Research
- Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
- Inspiration
- Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
- Project Duration
- This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
- Operation Flow
- This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
- Team Members
- Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu - Image Credits
- Creator Wu Huizi，in 2021，RENAME
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