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Destroy Ìṣiṣẹ́ Alákọ̀ọ́dá: Ìwé Ìpolówó Ire Àwùjọ by Lin Lin

Destroy Ìṣiṣẹ́ Alákọ̀ọ́dá: Ìwé Ìpolówó Ire Àwùjọ by Lin Lin is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


IdẹÀwòrán· 2021

Destroy Ìṣiṣẹ́ Alákọ̀ọ́dá: Ìwé Ìpolówó Ire Àwùjọ

by Lin Lin

Client: Lin Lin

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category

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The Design

About Destroy Ìṣiṣẹ́ Alákọ̀ọ́dá: Ìwé Ìpolówó Ire Àwùjọ

Ọ̀rọ̀ Ìwé: Destroy jẹ́ ìwé ìpolówó ire àwùjọ tí a ṣẹ̀dá láti fún ìṣọ́ra ìṣẹ̀dá àti àwọn ẹranko igbó níṣìírí. Ìpolówó náà lo ìtúnṣe àwòrán, ní kíkó ọ̀pọ̀ àwọn ẹ̀yà papọ̀ sínú àwòrán apẹ̀ẹ̀rẹ̀ kan ṣoṣo. Apá kan péré ti panda ni a fihàn, tí ó mú kí àwọn olùwòran fi ọpọlọ pàrọ̀wà parí gbogbo ẹranko náà, ní títẹ̀lé àwọn ìlànà ìmọ̀ ẹ̀mí Gestalt. Dúdú àti funfun péré ni àwọn àwọ̀ tí a lò, èyí tí ó fún iṣẹ́ náà ní agbára ìran tí ó lágbára. Ìwọ̀n ìpolówó náà jẹ́ 210 sí 297 milimítà. A ń pín Destroy ká ẹ̀rọ ayélujára, a sì tún lè tẹ̀ ẹ́ sórí àwọn síkà aládàrọ tàbí bébà fọ́tò.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Destroy Ìṣiṣẹ́ Alákọ̀ọ́dá: Ìwé Ìpolówó Ire Àwùjọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Destroy Ìṣiṣẹ́ Alákọ̀ọ́dá: Ìwé Ìpolówó Ire Àwùjọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Destroy Ìṣiṣẹ́ Alákọ̀ọ́dá: Ìwé Ìpolówó Ire Àwùjọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
Dimensions & Packaging
210mm×297mm
Tags
Panda, poster, public welfare, environmental protection, ecology
Production Technology
Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
Design Challenge
The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
Research
In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
Inspiration
Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
Project Duration
The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
Operation Flow
When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
Team Members
Lin Lin

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