Fàdákà Àwòrán · 2021
Chez Vous Primary Function: Àmì Ìdánimọ̀ Àpẹẹrẹ
by Ruis Vargas
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2021 in Àwòrán
- CLIENT: Laika
- Estimated Number of Design Views: 40,537
- Verification code C53AEC561C · Verify this award
Colors
About Chez Vous Primary Function: Àmì Ìdánimọ̀ Àpẹẹrẹ
Chez Vous jẹ́ àmì ìdánimọ̀ ojúlówó tí a ṣẹ̀dá fún ilé oúnjẹ Belgian kan ní Sao Paulo, Brazil. Àmì ìdánimọ̀ náà ṣàtúntúmọ̀ àwọn àpẹẹrẹ Belgian, bíi Magritte, Manneken Pis, òjò àti àwọn ọ̀dùnkún dídín ìbílẹ̀, nípasẹ̀ ọ̀nà àwòrán tí ó rọrùn. Àwọn ọ̀rọ̀ kúkúrú náà ní àwọn ìyàtọ̀ èdè Belgian, tí ń fi ìmọ̀lára àwàdà kún àwọn àkópọ̀ àwòrán. A ń lo àmì ìdánimọ̀ náà sí àwọn àkójọ oúnjẹ, àwọn àwòrán ìpolówó, àwọn pánẹ́ẹ̀lì, àpótí ìdìpọ̀ àti àwọn ẹ̀wù t-shirt, tí ń fún ilé oúnjẹ náà ní ìṣọ̀kan ojúlówó. A ń tẹ àwọn àkójọ oúnjẹ àti àwọn àwòrán ìpolówó ní offset pẹ̀lú àwọn àwọ̀ CMYK, nígbà tí a ń tẹ àwọn ẹ̀wù t-shirt ní ọ̀nà díjítàlì.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Chez Vous Primary Function: Àmì Ìdánimọ̀ Àpẹẹrẹ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Chez Vous Primary Function: Àmì Ìdánimọ̀ Àpẹẹrẹ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Chez Vous Primary Function: Àmì Ìdánimọ̀ Àpẹẹrẹ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
- Dimensions & Packaging
- Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
- Tags
- Branding, Logotype, Package, label, illustration
- Production Technology
- Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
- Design Challenge
- The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
- Inspiration
- Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
- Project Duration
- The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
- Operation Flow
- The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
- Patents
- Laika
- Image Credits
- Ricardo Bassetti and Elias Gomes
