Idẹ Àwòrán · 2021
Ben Su Iṣẹ Alakọbẹrẹ Pàtàkì: Idamọ Aami Ile Ounjẹ
by Chao Feng
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2021 in Àwòrán
- CLIENT: MET Creative Brand
- Estimated Number of Design Views: 8,224
- Verification code 45479C2A9C · Verify this award
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About Ben Su Iṣẹ Alakọbẹrẹ Pàtàkì: Idamọ Aami Ile Ounjẹ
Ọrọ Iwe: Ben Su jẹ idamọ aami ti a ṣẹda fun ile ounjẹ ẹja sauerkraut kan. Idamọ naa ni a kọ sori ẹya ọja pataki ti ohun-ini aṣa alaihan ti sauerkraut, eyiti a fi ọwọ ṣe ati ki a pọn fun ọjọ 280 laisi awọn olutọju ounjẹ. Àwòrán akọkọ ṣe afihan awọn anfani ọja wọnyi ni ọna wiwo taara, ni lilo awọn ìsẹ̀ rírọ̀ àti ìyàtọ̀ àwọ̀ tí ó lágbára fun idanimọ giga. Ile ounjẹ naa gba mita mita 260 ni gbogbo rẹ̀ o si ni agbegbe ìfihàn sauerkraut ni ẹnu-ọna. Àwọn ìran àti àwọn ohun èlò so idamọ wiwo naa pọ pẹlu aaye inu ile.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Ben Su Iṣẹ Alakọbẹrẹ Pàtàkì: Idamọ Aami Ile Ounjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Ben Su Iṣẹ Alakọbẹrẹ Pàtàkì: Idamọ Aami Ile Ounjẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Ben Su Iṣẹ Alakọbẹrẹ Pàtàkì: Idamọ Aami Ile Ounjẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
- Dimensions & Packaging
- The project covers a total of 260 square meters.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
- Production Technology
- Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
- Design Challenge
- How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
- Research
- Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
- Inspiration
- The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
- Project Duration
- The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
- Operation Flow
- Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
- Patents
- Copyrights belong to Pushui Zhang, 2020.
- Image Credits
- Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.
