Yanjing White Beer Iṣẹ Akọkọ: Ìdìmọ́ra Ọtí Bíà láti ọwọ́ Gen Xu and Feihu Han jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2021
Yanjing White Beer Iṣẹ Akọkọ: Ìdìmọ́ra Ọtí Bíà
látọ̀wọ́ Gen Xu and Feihu Han
Oníbàárà: Beijing Yanjing Brewery Co.,Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #120520Àpẹrẹ Náà
Nípa Yanjing White Beer Iṣẹ Akọkọ: Ìdìmọ́ra Ọtí Bíà
Ọ̀rọ̀ Ìwé: Yanjing White Beer jẹ́ àpẹrẹ ìdìmọ́ra fún ọtí bíà tí a fi sínú ìgò àti agolo. Àwọn àwòrán náà so àṣà Ṣáínà àti Jámánì pọ̀ mọ́ra, pẹ̀lú àwọn àwọ̀ tí a mú jáde láti aṣọ ẹgbẹ́ bọ́ọ̀lù Jámánì àti àwọn àwòrán ọkà bálì àti hops gẹ́gẹ́ bí ọ̀wọ̀ fún Jámánì, ibi tí ọtí bíà funfun ti pilẹ̀ṣẹ̀. Pátákó orúkọ tí ó rí bí àpáta ń ṣàfihàn orúkọ ọjà náà tí ó sì ń jẹ́ kí ìlàyàwòrán náà dọ́gba. Agolo náà tẹ̀lé ìwọ̀n àtẹ́lẹwọ́ àpapọ̀ kan fún ìdìmú tí ó dájú, àti ìgò tí ó tóóró ní òkè ni a lè dì mú ní ibi gíga èyíkéyìí. A fi dígí tí a lè tún lò ṣe ìgò náà, a sì fi alúmíníọ̀mù tí a lè tún lò ṣe agolo náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Yanjing White Beer Iṣẹ Akọkọ: Ìdìmọ́ra Ọtí Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Yanjing White Beer Iṣẹ Akọkọ: Ìdìmọ́ra Ọtí Bíà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Yanjing White Beer Iṣẹ Akọkọ: Ìdìmọ́ra Ọtí Bíà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
- Ìwọ̀n àti Àpò
- 67.4*67.4*248mm, 54*54*170mm
- Àwọn Àkọlé
- White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
- Ìpèníjà Àpèsè
- The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
- Ìwádìí
- According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
- Ìmísí
- The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
- Àkókò Iṣẹ́ Àkànṣe
- The project was started in Beijing in September, 2020 and put on sale in November, 2020.
- Ìlànà Ìṣiṣẹ́
- The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
- Àwọn Ọmọ Ẹgbẹ́
- Feihu Han
Gen Xu
Da Wu
Oníṣọwọ́
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