Soda Grocery Iṣẹ́ Pàkó Ounjẹ by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2021
Soda Grocery Iṣẹ́ Pàkó Ounjẹ
Client: Macau University of Science and Technology
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #120521The Design
About Soda Grocery Iṣẹ́ Pàkó Ounjẹ
Soda Grocery jẹ́ ìtumọ̀ àpò-ìdì fún ohun ìrántí oúnjẹ tí a ń tà fún àwọn àlejò tí wọ́n ń ṣàbẹ̀wò sí Macau. Èdè àpẹẹrẹ náà ni a fà yọ láti inú àpò-ìdì bàrọ́ọ̀gì tí a ń ṣe ní Macau ní ọgọ́rùn-ún ọdún ogún. Àwòrán àwọn obìnrin mẹ́rin tí a mú láti inú àpò-ìdì ìtàn àtijọ́ ni a tún yà bí àwòrán òde-òní, tí a sì tẹ̀ pẹ̀lú àwọn àwọ̀ tí ó jinlẹ̀ tí ó sì hàn kedere. Àpótí oúnjẹ mẹ́rin ni ó ru àwọn àwòrán wọ̀nyí, ọ̀kọ̀ọ̀kan àpótí sì ní ìwọ̀n 185 sí 145 sí 55 mílímítà. Bébà tí a fi wé oúnjẹ àti àwọn àmì inú ni a parí pẹ̀lú ìlànà tí ó gbé àwòrán sókè (embossing), ìwé aláwọ̀ olóòórùn dídán (ultraviolet coating), ìlànà idẹ (bronzing) àti gígé pẹ̀lú ẹ̀rọ (die cutting). Ìtumọ̀ náà pa àṣà agbègbè mọ́ nígbà tí ó tún ń bá ìwòye òde-òní mu.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Soda Grocery Iṣẹ́ Pàkó Ounjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Soda Grocery Iṣẹ́ Pàkó Ounjẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Soda Grocery Iṣẹ́ Pàkó Ounjẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Update to the local graphic packaging design language during the history
- Dimensions & Packaging
- Width 185mm x Depth 145mm x Height 55mm
- Tags
- package, brand, inheritance, graphic, illustration
- Production Technology
- Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
- Design Challenge
- Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
- Research
- Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
- Inspiration
- The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
- Project Duration
- The project started in Macau in March 2020 and will be completed in Macau in June 2020.
- Operation Flow
- In order to facilitate the use of mass consumers, the most common packaging method is adopted
- Team Members
- Shenfan Lan
JingWen Xu - Image Credits
- Shenfan Lan/JingWen Xu
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