Energy Àmì Àpẹẹrẹ àti Ìdánimọ̀ Ami-Ọjà by Edgar Jara is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2021
Energy Àmì Àpẹẹrẹ àti Ìdánimọ̀ Ami-Ọjà
by Edgar Jara
Client: Edgar Jara
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #120743The Design
About Energy Àmì Àpẹẹrẹ àti Ìdánimọ̀ Ami-Ọjà
Energy jẹ́ àmì àpẹẹrẹ àti ìdánimọ̀ ami-ọjà tí a ṣẹ̀dá fún ilé-iṣẹ́ kan tí ń tà tí ó sì ń pín epo fún ọkọ̀ àti ilé-iṣẹ́ ní orílẹ̀-èdè Paraguay. Àmì náà ni a kọ́ láti orí àjákù lẹ́tà e nínú orúkọ Energy, tí a to láti dá àwọn abẹfẹ́lẹ̀ ẹ̀rọ atẹ́gùn ọkọ̀ ojú-ọfurufú (propeller) sílẹ̀. Abẹfẹ́lẹ̀ atẹ́gùn náà fi àmì ìṣíṣí hàn ó sì so ami-ọjà náà pọ̀ mọ́ ẹ̀ka ọkọ̀ àti iṣẹ́ ilé-iṣẹ́. Àwọ̀n abẹfẹ́lẹ̀ náà ń tọ́ka sí oríṣiríṣi epo tí a ń pèsè. Ìdánimọ̀ náà ń tẹ̀lé ọ̀nà oníṣùpọ̀ (geometric) tí ó rọrùn pẹ̀lú ìyàtọ̀ àwọ̀ (contrast) tí ó ga. Àwọn ẹ̀yà tí ó dúró ní ìdọ̀gba (horizontal) àti tí ó dúró tọ̀nà (vertical) ni a ti pinnu nínú ìwé àpèjúwe ami-ọjà kan tí ó ṣe àlàyé àwọn òfin ìlò rẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Energy Àmì Àpẹẹrẹ àti Ìdánimọ̀ Ami-Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Energy Àmì Àpẹẹrẹ àti Ìdánimọ̀ Ami-Ọjà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Energy Àmì Àpẹẹrẹ àti Ìdánimọ̀ Ami-Ọjà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Energy's identity is presented through an imagotipo, whose objective is to represent the company's activity and its values.
Research and development achieved a concept of geometric design, dynamic and showy minimalist style. With an original look ingeniously constructed by a fraction of the typography (e) of the name energy forming the blades of the motor propeller that transcend movement and consequently energy.
In addition to the colors absolutely related to the field, they highlight the design with high contrast. - Dimensions & Packaging
- Horizontal Versión: in pixels width: 1000px X height: 288px, in Centimeters width: 35,27 cm X height: 10,15 cm
Vertical Versión: in pixels width: 710px X height: 492px, in Centimeters width: 25 cm X height: 17,38 cm - Tags
- Logo, Branding, Visual Identity, Graphic Design
- Production Technology
- The design methodology used, for the energy project was based on the analysis of automotive and industrial technology, once identified the common element a series of images of the different types of gears, wheels and propellers were collected, these served as a guide to generate the different options until achieving a graphic piece that communicates the essence of the name energy.
The sketches were sketched manually and then scanned and assembled in Corel Draw, once the approved final sketch was selected it was normalized and ran the color gamut in adobe Illustrator. - Design Challenge
- The project was a fairly big challenge, being the creation of a trademark for a new fuel distributor emblem whose national competitors and renowned internationalizations have been operating successfully for years in the country, so it had to be something really original and excellent in all its aspects.
The company sought to make brand identity unique and with a great stand out, so the idea of using a fraction of a name letter for the creation of the key element, would be the absolute guarantee of having a truly unique and original product. - Research
- The Energy project required a strong brand identity to be visualized and recognized.
It was a large commercial project a commitment as well as a challenge to achieve a really good identity in a very competitive market.
After an arduous research task on various elements, inspiration finally arises and an original idea is achieved that represents the values of the company and the full communication of the name through a highly pregnant and solid imagotype. - Inspiration
- The source of inspiration for the brand design of this vehicle fuel marketer in Paraguay was its own name Energy. The quality that this name possesses is a well-known characteristic of movement, and as we all know energy can be used for the impulse of everything we know today. For this reason the main symbol is represented by the blades or propeller of an engine, thus giving it the character and meaning in a very visible way. Transmitting its link with the world of automotive and industry The colors of blades or propeller represent the different types of fuels offered by the company.
- Project Duration
- The project started in august 2020 and ended in november 2020 in Paraguay
- Operation Flow
- The Project includes an energy user manual and brand identity standards, which has a wide range of applications and registered possibilities, permitted and unauthorized uses, as well as the rules and guides that will give the brand a solid identification, the symbol has a high pregnancy that can be identified without the need to read the company name once positioned with an excellent marketing campaign.
- Image Credits
- main image Mockups For Free - vectorforfree.com
image 1 Mockup Anthony Boyd Graphics
image 2 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup
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