Ghepard Communication Logo Aami láti ọwọ́ Morosan Ioana jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2021
Ghepard Communication Logo Aami
látọ̀wọ́ Morosan Ioana
Oníbàárà: Ghepard Communication
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #120946Àpẹrẹ Náà
Nípa Ghepard Communication Logo Aami
Aami Ibaraẹnisọrọ Ghepard jẹ idamọ oju-iwoye ti a ṣẹda fun ile-iṣẹ titaja ati ibaraẹnisọrọ. Àmi náà fi ìrísí alárinrin ti amotekun kan hàn, tí a yà pẹ̀lú ìlà méjì tí wọ́n nípọn bákan náà ní ọ̀nà tí ó rọrùn tí ó sì jẹ́ ti òde-òní. Ìrù gígùn amotekun náà kó ipa pàtàkì nínú ìṣàpẹẹrẹ náà. Ìrísí náà lo àwọ̀ wúrà aláìdán papọ̀ pẹ̀lú àwọ̀ eérú, èyí tí ó fún àmi náà ní ìrísí dídán. Orúkọ àmì náà (logotype) wà ní ìsàlẹ̀ àwòrán náà, àti pé àwọn ẹ̀yà méjèèjì náà papọ̀ ń mú ìrísí onígun mẹ́rin jáde. A lè lo àmì yìí sórí àwọn abẹ́lẹ̀ funfun, dúdú, tàbí àwọ̀ mìíràn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Ghepard Communication Logo Aami jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Ghepard Communication Logo Aami yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Ghepard Communication Logo Aami nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
- Ìwọ̀n àti Àpò
- The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
- Àwọn Àkọlé
- Visual Identity, Logo, Branding, Marketing Agency, Logotype
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Corel Draw and Adobe Creative Suite.
- Ìpèníjà Àpèsè
- The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
- Ìwádìí
- The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way. - Ìmísí
- The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
- Ìlànà Ìṣiṣẹ́
- The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
- Àwọn Ọmọ Ẹgbẹ́
- Ioana Morosan
- Ìfọwọ́sí Àwòrán
- Product images and animation: Ioana Morosan
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