Yudong CUN Iṣẹ Alakọbẹrẹ: Ọ̀nà Ìtọ́jú Àmì Ẹgbẹ́ (Mascot) by Linggaung Chen, Sf Zhang and Cy Zhao is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2021
Yudong CUN Iṣẹ Alakọbẹrẹ: Ọ̀nà Ìtọ́jú Àmì Ẹgbẹ́ (Mascot)
by Linggaung Chen, Sf Zhang and Cy Zhao
Client: Communication University of Zhejiang
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #122041The Design
About Yudong CUN Iṣẹ Alakọbẹrẹ: Ọ̀nà Ìtọ́jú Àmì Ẹgbẹ́ (Mascot)
Ọ̀rọ̀ Ìwé: Yudong CUN jẹ́ àpẹrẹ àmì ẹgbẹ́ (mascot) tí a ṣẹ̀dá fún abúlé Yudong, abúlé àwọn àgbẹ̀ tó ń kọ́ àwòrán ní China. Àmì ẹgbẹ́ yìí dá lórí àwòrán ẹja tí ó jẹ́ àmì pàtàkì fún abúlé náà. A yá ẹja náà gẹ́gẹ́ bí ohun kàtúùnù tí ó rọrùn, tí a sì so pọ̀ mọ́ àwọn àwòrán àṣà àwọn àgbẹ̀ agbègbè náà àti àwọn àmì àsíá orílẹ̀-èdè jákèjádò àgbáyé. Ìyọrísí rẹ̀ ni àpapọ̀ àwọn àwòrán aláwọ̀ rírẹwà tí ó so àṣà agbègbè pọ̀ mọ́ ọ̀nà àwòrán àgbáyé. Àmì ẹgbẹ́ yìí kò ní ìwọ̀n tí a fi dá dúró, ó sì lè ṣe é ṣe gẹ́gẹ́ bí àwòrán tí kò yí padà tàbí bí àwòrán oníṣíṣẹ́ (animated).
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Yudong CUN Iṣẹ Alakọbẹrẹ: Ọ̀nà Ìtọ́jú Àmì Ẹgbẹ́ (Mascot) jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Yudong CUN Iṣẹ Alakọbẹrẹ: Ọ̀nà Ìtọ́jú Àmì Ẹgbẹ́ (Mascot) yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Yudong CUN Iṣẹ Alakọbẹrẹ: Ọ̀nà Ìtọ́jú Àmì Ẹgbẹ́ (Mascot) nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
- Dimensions & Packaging
- It has no fixed size and can be made according to the required size.
- Tags
- Chinese elements, international style
- Production Technology
- Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
- Design Challenge
- The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
- Research
- Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
- Inspiration
- The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
- Project Duration
- The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
- Operation Flow
- The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
- Team Members
- Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen - Image Credits
- Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen
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