From Caudat Iṣẹ́ Pàkó Kọfí by Vu Agency is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2021
From Caudat Iṣẹ́ Pàkó Kọfí
by Vu Agency
Client: From CauDat
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #122819The Design
About From Caudat Iṣẹ́ Pàkó Kọfí
Láti Caudat wá, ìlànà ìdìpọ̀ fún kọfí, tí a ń ṣe ní ìwọ̀n kìlógírámù kan, ọgọ́rùn-ún márùn-ún gíráàmù àti igba àti àádọ́ta gíráàmù. Ọ̀nà àpẹẹrẹ yìí fi àwọn àwòrán mascot tí ó gba ìmísí láti ọ̀dọ̀ àwọn ọ̀làjú ìgbàanì àti láti inú iṣẹ́ ọnà tatuu ti Samoa rọ́pò àwòrán tí a ti mọ̀ọ́ tẹ́lẹ̀ ti ewa kọfí. A lo àwọ̀ ofeefee àti dúdú ní ìwọ̀nba tí ó tọ́ láti ṣẹ̀dá ìyàtọ̀ tí kò ní kó ìdààmú bá ojú tí ń wò ó. Àyè tí ó ṣí sílẹ̀ jẹ́ kí ìlànà náà mọ́ dájú àti pé ó rọrùn láti kà. A ń tẹ àwọn pàkó náà pẹ̀lú ọ̀nà offset àti flexography sórí bébà, bébà aluminiomu, àti fíìmù pilasitiki. Èròngbà ni láti ní pàkó kọfí tí ó rọrùn láti rántí àti láti ṣàpèjúwe fún àwọn ẹlòmíràn.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
From Caudat Iṣẹ́ Pàkó Kọfí jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé From Caudat Iṣẹ́ Pàkó Kọfí yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. From Caudat Iṣẹ́ Pàkó Kọfí ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.
The project aims to create an easily word-of-mouth name for packaging designs. - Dimensions & Packaging
- 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography
500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset - Tags
- coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
- Production Technology
- Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
- Design Challenge
- The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
- Research
- We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
- Inspiration
- A is the first and highest letter on the used scale that everyone implies is the best.
CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.
Inspired by ancient mascots from many different civilizations.
In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.
The Great Sphinx of Giza
Anubis The god of Egypt
The design style is inspired by the tattoos of the samoan people - Project Duration
- 2020 - Ho Chi Minh City, Vietnam
- Operation Flow
- Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
- Team Members
- Vu agency
- Image Credits
- # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency
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