Longnanchun Iṣẹ Akọkọ: Ìdìmọ́ra Ohun Mímu by Manling Lin is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2021
Longnanchun Iṣẹ Akọkọ: Ìdìmọ́ra Ohun Mímu
by Manling Lin
Client: Diga Creative Design
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #122836The Design
About Longnanchun Iṣẹ Akọkọ: Ìdìmọ́ra Ohun Mímu
Ọ̀rọ̀ Ìwé: Longnanchun jẹ́ ìlànà ìdìmọ́ra fún àwọn ọtí líle baijiu ti Ṣáínà. Ẹ̀ka náà ní àwọn ọjà mẹ́ta, tí a pè ní oníṣòwò, olùdásílẹ̀ àti aṣáájú. Ìgò kọ̀ọ̀kan gbé ẹranko àròsọ kan tí a mú láti inú àwọn àwòrán ògiri Dunhuang: ẹṣin apiyẹ, ẹyẹ phoenix àti dragoni olùṣọ́. Àwọn ẹranko mẹ́tẹ̀ẹ̀ta yìí ṣàfihàn ìgboyà, àtúnbí àti ìdáàbòbò tí ó dúró ṣinṣin. Ìrísí ìgò náà ni a yá láti inú pipa tí ẹ̀mí abo tí ń fò ti Dunhuang ń kọrin, àwọn àwọ̀ sì jẹ́ èyí tí a yàn láti inú àwọn àwòrán ògiri náà. Ìgò náà àti ìbòrí rẹ̀ jẹ́ amọ̀kòkò, ápótí náà sì jẹ́ akiriliki.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Longnanchun Iṣẹ Akọkọ: Ìdìmọ́ra Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Longnanchun Iṣẹ Akọkọ: Ìdìmọ́ra Ohun Mímu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Longnanchun Iṣẹ Akọkọ: Ìdìmọ́ra Ohun Mímu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
- Dimensions & Packaging
- 156mm×156mm×340mm
- Tags
- Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
- Production Technology
- Ceramic bottle, ceramic lid, acrylic box
- Design Challenge
- In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
- Research
- The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
- Inspiration
- Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
- Project Duration
- 2020.05.15-2021.09.25
- Operation Flow
- Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave" Rebirth and Perseverance"
- Team Members
- Manling Lin and Sheng Xie
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