Fàdákà Àwòrán · 2021
PepsiCo Foundation Ètò Ìdánimọ̀
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2021 in Àwòrán
- CLIENT: PepsiCo International Mexico
- Estimated Number of Design Views: 39,258
- Verification code 645E86C350 · Verify this award
Colors
About PepsiCo Foundation Ètò Ìdánimọ̀
PepsiCo Foundation jẹ́ ètò ìdánimọ̀ tí a ṣẹ̀dá fún àjọ tí kì í ṣe ti èrè tí ó ń ṣàtìlẹ́yìn fún àwọn àdúgbò ní Mẹ́síkò àti Látìn Amẹ́ríkà. Àpẹẹrẹ náà rọ́pò èdè àwòrán ti ilé-iṣẹ́ pẹ̀lú èyí tí ó ní ìtọ́wọ́ ọmọnìyàn púpọ̀ síi. Àwọn àwòrán àtẹ̀gùn ń ṣàpẹẹrẹ àwọn ọwọ̀n mẹ́ta pàtàkì ti àjọ náà. Nínú ètò tí ó ní àwọn apá kọọkan, àwọn àwòrán wọ̀nyí ń papọ̀ tí wọ́n sì ń pọ̀ sí i láti dá àwọn àpẹẹrẹ àti àwọn àwọ̀tẹ́lẹ̀. Ìwé-àfọwọ́kọ tí ó ní ìwọ̀n-jọ̀mẹ́trì, àkójọpọ̀ àwọn àwọ̀ tí ó ní ìmọ́lẹ̀, ọ̀nà fọ́tò kan àti ọ̀nà àwòrán kan parí ìdánimọ̀ náà. A fi ètò náà sí inú ìwé àmì-ọ̀nà oní-dígítà àti sí àwọn ohun èlò ìṣẹ̀lẹ̀ bíi ẹ̀wù, àpò àti fìlà.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
PepsiCo Foundation Ètò Ìdánimọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé PepsiCo Foundation Ètò Ìdánimọ̀ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. PepsiCo Foundation Ètò Ìdánimọ̀ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
- Dimensions & Packaging
- There are not packaging deliveries
- Tags
- PepsiCo, Foundation, identity, system, strong, consistency
- Production Technology
- For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
- Design Challenge
- A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
- Research
- Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
- Inspiration
- After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
- Project Duration
- Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
- Operation Flow
- Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
- Patents
- Copyrights: PepsiCo International Mexico
- Image Credits
- All Images: Design Innovation Center LATAM
