FHG Brand Idanimọ Iṣẹ́-àjọ láti ọwọ́ PBB Creative Agency jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2021
FHG Brand Idanimọ Iṣẹ́-àjọ
látọ̀wọ́ PBB Creative Agency
Oníbàárà: PBB Creative
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #123067Àpẹrẹ Náà
Nípa FHG Brand Idanimọ Iṣẹ́-àjọ
Àmì FHG jẹ́ idanimọ iṣẹ́-àjọ tí a ṣe fún olùṣe gilaasi electrochromic tó lágbára. Àmì-àpẹẹrẹ náà ni a ṣẹ̀dá pẹ̀lú ìpele mẹ́rin ti àwọn ìrísí gilaasi tí ó parapọ̀ láti dá àwọn lẹ́tà FH, tí a mú láti orúkọ àjọ ìpilẹ̀ṣẹ̀. Ìtọ́jú-àfihàn, àwọn ìrísí àti àwọn ìpele ti àwọn ẹ̀ka gilaasi ń fi àwọn àbùdá àwọn ọjà náà hàn. Àmì tí ó pẹ̀lẹ́bẹ́ tí ó sì jẹ́ ti òde-òní yìí ń fún àwọn olùwòran ní ìrísí onígun-mẹ́ta. A tún ṣe idanimọ náà gẹ́gẹ́ bí ìfìdí-múlẹ̀ inú ilé tí ó tó mẹ́ta mítà ní ìtọ́sọ́nà kọ̀ọ̀kan, tí ń fi àmì-àpẹẹrẹ àti àwọn ọjà gilaasi hàn papọ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
FHG Brand Idanimọ Iṣẹ́-àjọ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé FHG Brand Idanimọ Iṣẹ́-àjọ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. FHG Brand Idanimọ Iṣẹ́-àjọ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- FH Group is the third largest all-base solid-state electrochromic glass manufacturer in the world. PBB designed a corporate identity using a combination of four layers of glass to form an FH. FH comes from the company’s original name Fan Hua, which in Chinese means Glorious City. While being a modern flat logo, it incorporates the initials FH into the design in a creative, simple and clear fashion. The colors were also carefully chosen to visually present company’s vision and culture.
- Ìwọ̀n àti Àpò
- The logo and visual identity were adapted into real-life interior design installation of over 3m x 3m x 3m, presenting the visitors with a 3D representing of the logo. In addition to displaying the logo and brand strength, it is also a display of FH products.
- Àwọn Àkọlé
- Rebrand, Logo, Innovation, Graphic Design, Visual Identity, Interior Design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The corporate identity design was adapted into an interior design artwork, combining PBB's modern graphic design methodologies and FH Group cutting-edge solid-state electrochromic glass production technologies. This unique combinaison of creativity and technology delivers a glass architecture experience that transports visitors into a vibrant and colorful environment. This realization really shows the potential of a dedicated collaboration between client and agency.
- Ìpèníjà Àpèsè
- PBB wanted to represent FHG' products variety and communicate it into a simple artwork viewers could easily recognize and understand. As glass manufacturing is a traditional industry, the key challenge was to convince client to adopt a bolder design direction. Through several discussions, the client recognized the potential of the project and was brave enough to transcend the industry conservative culture.
- Ìwádìí
- Through qualitative research and interviews with the client's sales people and top industry global clients, PBB discovered that the perception of global towards FHG and the Chinese glass manufacture industry was that it could deliver quality and low price product, but they were not recognized as global innovators. Therefore, the corporate identity used that insight to push a bold, innovative and modern design that would transcend the imagination of global clients and support B2B sales.
- Ìmísí
- The key inspiration of this project comes from glass, the core product line of FH Group. The transparency, shapes and layers of glass pieces that form the logo reflect their product properties and functionality, but also depict the company’s vision to generate new technology and design new products. The logo offers a three dimension experience to the viewers, which hints a message that FH Group is evolving from a traditional industrial manufacturer into an innovative global company.
- Àkókò Iṣẹ́ Àkànṣe
- This collaboration lasted from April 2020 to March 2021. PBB received the initial client brief in April 2020 from the client which in located in Nantong, China. The Research and Analysis phase then started and was completed by July 2020. The Logo and Visual Identity were designed from August to October, 2020. The Application and Interior Design phase lasted between November, 2020 and March 2021. The locations production locations were Beijing and Nantong, in China.
- Ìlànà Ìṣiṣẹ́
- The first step of the workflow involve interaction between client and agency to fully understand the client's product line and the company vision. The second step was an industry analysis and creative research to bring technical concepts and creative direction together. The third step was the development of a creative direction, logo design and visual identity. The fourth step was to bring the visual identity to life through a collaboration with interior designers. The final steps was the implementation of the visual identity in the client's production facility and communication materials.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Trademark in registration process
- Àwọn Ọmọ Ẹgbẹ́
- Agency: PBB Creative
Client: FHG
Team Members:
Julien Ranjard, Creative Direction
Joseph Chieng, Interior and Architecture Design
Katherine Yao, Law and IP Rights
Wei Wang, Art Direction
Liang Chen, Graphic Design
Shizi Han, Graphic Design
Lola Mechineau, Graphic Design
Zhanhong Huang, Graphic Design
Xizi Lisu, Account Management
Karen Gao, Project Management
Fan Tu, Research - Ìfọwọ́sí Àwòrán
- All images and designs were created by PBB Creative
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