Xphere Àtúnṣe Ìdánimọ̀ Ilé-iṣẹ́ by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2021
Xphere Àtúnṣe Ìdánimọ̀ Ilé-iṣẹ́
by Yibang Design and Xiner Zheng
Client: Yibang
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
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The Design
About Xphere Àtúnṣe Ìdánimọ̀ Ilé-iṣẹ́
Xphere jẹ́ ìdánilójú ìdánimọ̀ ilé-iṣẹ́ tí a ṣẹ̀dá fún ọ̀gbà-àpamọ́ Rongxing. Orúkọ Xphere wá láti orúkọ ọ̀gbà-àpamọ́ Ṣáínà náà Rongxing, tí ó túmọ̀ sí bọ́ọ̀lù aásìkí. Ìdánimọ̀ náà so ìtumọ̀ orúkọ Ṣáínà náà pọ̀ mọ́ orúkọ Gẹ̀ẹ́sì náà nínú èdè amóhùnmáwòrán kan ṣoṣo. Àmì náà gba ìṣírí láti inú àwọn àpẹẹrẹ ìràwọ̀, a sì lo gígé tí ó bára mu fún àwọn àmì àmì-ọ̀rọ̀ Gẹ̀ẹ́sì àti Ṣáínà náà méjèèjì. Àwọn àwọ̀ líle àti àwọn àwòrán tí ó lágbára ṣe àfihàn ọ̀wọ́ọ̀rọ̀ ọjà gíga. Àwọn ohun tí a tẹ̀wé lo bébà tí ó nípọn tí kò dán, bébà iṣẹ́-ìṣòwò àti bébà ìdúpẹ́ sì gbé àmì-àmì tí a fi ọwọ́ tẹ̀ jáde (embossed logo).
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Xphere Àtúnṣe Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Xphere Àtúnṣe Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Xphere Àtúnṣe Ìdánimọ̀ Ilé-iṣẹ́ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
- Dimensions & Packaging
- All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
- Tags
- Xphere, Visual Identity, Commercial, Branding
- Production Technology
- Adobe Photoshop, Illustration, and InDesign.
- Design Challenge
- Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way. - Research
- The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
- Inspiration
- The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
- Project Duration
- The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
- Operation Flow
- The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
- Team Members
- Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang - Image Credits
- Yibang
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