Platanus Idánimọ̀ Ilé-iṣẹ́ láti ọwọ́ Pedro Panetto jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2021
Platanus Idánimọ̀ Ilé-iṣẹ́
látọ̀wọ́ Pedro Panetto
Oníbàárà: Pedro Panetto
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #123099Àpẹrẹ Náà
Nípa Platanus Idánimọ̀ Ilé-iṣẹ́
Platanus jẹ́ idánimọ̀ ilé-iṣẹ́ tí a ṣẹ̀dá fún ọ́fíìsì ìtọ́jú ọpọlọ tó ní ọ̀nà tó bọ̀wọ̀ fún ẹ̀dá ènìyàn nínú ìtọ́jú ìṣègùn. Orúkọ náà ń tọ́ka sí igi platanus tó wà lórí erékùṣù Kos, níbi tí Hippocrates ti kọ́ ìmọ̀ ìṣègùn fún àwọn dókítà àkọ́kọ́. Àmì náà kó ọ̀wọ̀n Gíríìkì, ìdìtẹ́ igi, ewé, èso, ẹ̀ka àti aago ìyanrìn jọpọ̀, tí a fi ìlà kan ṣoṣo tó bọ́gbọ́n mu yà. A ṣe àpẹẹrẹ àkọsílẹ̀ ìkọ̀wé ní pàtàkì fún ọ̀nà-àmì náà, ó sì ń tẹ̀lé ìwọ̀n àmì náà. Àwọn àpẹẹrẹ, àwòrán àti ohun-èlò ọ́fíìsì parí èdè ìríran tó bára mu.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Platanus Idánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Platanus Idánimọ̀ Ilé-iṣẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Platanus Idánimọ̀ Ilé-iṣẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
- Ìpèníjà Àpèsè
- The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
- Ìwádìí
- The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
- Ìmísí
- On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
- Ìlànà Ìṣiṣẹ́
- The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.
Oníṣọwọ́
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