Kairi Murakami Àtúnṣe Ìdánimọ̀ Àmì Ọ̀já by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2021
Kairi Murakami Àtúnṣe Ìdánimọ̀ Àmì Ọ̀já
Client: Iki Retreat Kairi Murakami
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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- Verified Award Winner
- Verify Award Status for #125764
The Design
About Kairi Murakami Àtúnṣe Ìdánimọ̀ Àmì Ọ̀já
Kairi Murakami jẹ́ àtúnṣe ìdánimọ̀ àmì ọ̀já tí a ṣẹ̀dá fún hótẹ́ẹ̀lì kan ní Erékùṣù Iki ní Nagasaki, Japan. Àmì náà dá lórí kanji Ichi, tí ìrísí rẹ̀ jẹ́ ọ̀nà kan tí ó tọ́ tí ó sì gùn, tí ó sì farahàn nínú orúkọ hótẹ́ẹ̀lì náà. Ọ̀nà náà tún ṣèrántí ojú-ìwòye lórí Òkun Yunomoto, ìran àkọ́kọ́ tí àwọn àlejò máa ń rí nígbà tí wọ́n bá dé. Àmì-àpẹẹrẹ náà jẹ́ àkópọ̀ àwọn ọ̀nà tí ó tọ́ àti àwọn àyíká, tí ó ń fi agbára àti ìrántí ilẹ̀ tí ó ṣàrà ọ̀tọ̀ hàn. Àwọn àwọ̀ náà lo ìyípadà tí ó ń rántí ìrọ̀lẹ́ oòrùn wọ̀. A fi ìdánimọ̀ náà sí àwọn àmì gbọ̀ngàn, káàdì iṣẹ́, àti orí-ìwé lẹ́tà, tí ó ń fi hótẹ́ẹ̀lì náà hàn gẹ́gẹ́ bí ilé kejì.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Kairi Murakami Àtúnṣe Ìdánimọ̀ Àmì Ọ̀já jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Kairi Murakami Àtúnṣe Ìdánimọ̀ Àmì Ọ̀já yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Kairi Murakami Àtúnṣe Ìdánimọ̀ Àmì Ọ̀já ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
- Dimensions & Packaging
- Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
- Tags
- Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
- Production Technology
- The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
- Design Challenge
- The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
- Inspiration
- I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home. - Project Duration
- Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
- Operation Flow
- The main concept of the brand is to design a landscape that would be our second home for the customers.
- Patents
- Copyrights Daisuke Kobayashi
- Team Members
- Creative Director & Designer Daisuke Kobayashi
- Image Credits
- Photo Daisuke Kobayashi
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