Rock Language Fonts Iru Ẹda Lẹta by Yilin Wang is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2025
Rock Language Fonts Iru Ẹda Lẹta
by Yilin Wang
Client: Communication University Zhejiang
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About Rock Language Fonts Iru Ẹda Lẹta
Rock Language Fonts jẹ́ irú-èdè lẹ́tà tí a gbé ka lórí àwọn àwòrán tí a fín sára àpáta ní Òkè Helan. Ìwádìí àwọn àwòrán àpáta yìí ṣàfihàn àwọn àpẹẹrẹ tí ó jọ àwọn ìrísí lẹ́tà òde-òní. A tún àwọn ìrísí wọ̀nyí ṣe kí wọ́n sì so wọ́n pọ̀ di ọ̀nà kíkọ lẹ́tà kan ṣoṣo tí ó dọ́gba. Iru-èdè lẹ́tà yìí ń tọ́jú àwọn ìrísí àdánidá àti àìdọ́gba ti àwọn àwòrán ìpilẹ̀ṣẹ̀ nígbà tí ó ṣì ń ṣe é kà. A lè yí ìwọ̀n àwọn lẹ́tà padà fún gbogbo ìlò tí a bá fẹ́ lò ó. Ìṣàpẹẹrẹ yìí ṣàfihàn iṣẹ́ ọnà àpáta ìgbàanì gẹ́gẹ́ bí èdè-ìríran tí a lè fi ṣe àjọpín, ó sì so àwọn àmì ìgbàanì pọ̀ mọ́ ìṣàpẹẹrẹ àwòrán òde-òní àti àwọn amóhùn-máwòrán ìgbàlódé.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Rock Language Fonts Iru Ẹda Lẹta jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Rock Language Fonts Iru Ẹda Lẹta yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Rock Language Fonts Iru Ẹda Lẹta ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.
This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design. - Dimensions & Packaging
- The size of the system will also change according to the change of the use scenario
- Tags
- Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
- Production Technology
- Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
- Design Challenge
- In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
- Research
- Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
- Inspiration
- From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
- Project Duration
- The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
- Operation Flow
- This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
- Image Credits
- Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li
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