Scentwalk Ìdánimọ̀ Ilé-iṣẹ́ by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2022
Scentwalk Ìdánimọ̀ Ilé-iṣẹ́
by Chao Yang, Yiyang Li and Yilin Wang
Client: Communication University of Zhejiang
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #126459The Design
About Scentwalk Ìdánimọ̀ Ilé-iṣẹ́
Scentwalk jẹ́ ìdánimọ̀ ilé-iṣẹ́ àpèrò fún ilé-iṣẹ́ ọjọ́ iwájú tí ó ń fa jáde tí ó sì ń tọ́jú àwọn ìrántí ní ọ̀nà òórùn. Àmì-ọ̀rọ̀ náà jẹ́ ìdinku orúkọ àmì-ọjà náà, a sì kọ́ ọ láti inú àwọn èrò nípa àwọn molékù òórùn, dátà, fífà-jáde, kíkó-jọ àti rírìn. Ìṣètò àwọ̀ náà ń lo bébà fàdákà hòlógíráfíìkì, ohun èlò kan tí ó dàbí fàdákà ṣùgbọ́n tí ó ń fi àwọ̀ hàn nínú ìmọ́lẹ̀, tí ó ń ṣàfihàn èrò náà pé gáàsì kò ní àwọ̀ ṣùgbọ́n ó lè dá ìmọ̀lára sílẹ̀. Àmì náà jẹ́ agbára-yíyí tí ohùn kan pàtó sì darapọ̀ mọ́ ọn. Àwọn ìwé-ìkéde àti àwọn ọjà tí ó ní í ṣe pẹ̀lú rẹ̀ tọ́ka sí ara-ẹni, àwọn alábàáṣiṣẹ́pọ̀, ẹbí àti àwọn ọ̀rẹ́.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Scentwalk Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Scentwalk Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Scentwalk Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
- Dimensions & Packaging
- Poster:10000mm x 7000mm. Texture:Holographic Silver foil
- Tags
- future, graphic, concept brand, poster, experimental
- Production Technology
- The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
- Design Challenge
- The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
- Research
- Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
- Inspiration
- Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
- Project Duration
- The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
- Operation Flow
- The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
- Team Members
- Chao Yang
Yiyang Li
Yinlin Wang.
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