Q Shinshu Apple Pie Laboratory Brand Idanimo by Nobuya Hayasaka is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2022
Q Shinshu Apple Pie Laboratory Brand Idanimo
Client: Arica Design Inc
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #127316The Design
About Q Shinshu Apple Pie Laboratory Brand Idanimo
Iwọnyi jẹ awọn iṣẹ iyasọtọ fun Q, ile itaja pataki paii apple kan. Atẹwe ti orukọ ile itaja, Q, ni a ṣẹda nipa lilo apple bi apẹrẹ ati aami fun ile itaja naa. Gbogbo awọn irinṣẹ iyasọtọ, pẹlu ita, inu, ina, awọn igbe, awọn aṣọ, ati apoti, ni a ṣe ni lilo aami ti o rọrun yii. Ni ibamu pẹlu ero ọja ti lilo awọn ohun elo bi wọn ṣe jẹ, awọn irinṣẹ tun ṣe apẹrẹ ni irọrun, lilo awọn awọ ati awọn ohun elo ti awọn ohun elo, bii iwe ati igi, bi wọn ṣe jẹ. Gbogbo awọn aṣa wa ni ila pẹlu iran ile itaja ti ṣe idiyele itọwo atilẹba ti awọn apples.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Q Shinshu Apple Pie Laboratory Brand Idanimo jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Q Shinshu Apple Pie Laboratory Brand Idanimo yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Q Shinshu Apple Pie Laboratory Brand Idanimo jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers. - Dimensions & Packaging
- The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS - Tags
- Branding, store design, pastry shop, apple pie store
- Production Technology
- In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
- Design Challenge
- When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples. - Research
- These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples. - Inspiration
- The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
- Project Duration
- It opened in October 2019 in Ueda City, Japan.
- Operation Flow
- When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
- Team Members
- Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama
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