Idẹ Àwòrán · 2022
Auspicious Beast Àwọn Àpẹẹrẹ Àwòrán
by Guangzhou Kemei Commodity Co., Ltd.
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2022 in Àwòrán
- CLIENT: Guangzhou Kemei Commodity Co., Ltd.
- Estimated Number of Design Views: 9,969
- Verification code 69C47AC6B2 · Verify this award
Colors
About Auspicious Beast Àwọn Àpẹẹrẹ Àwòrán
Ẹranko Oore-ọ̀fẹ́ jẹ́ ọ̀wọ́ àwọn àpẹẹrẹ àwòrán tí a fi ọwọ́ yà fún àwọn ọjà onítajà. Ọ̀wọ́ yìí ṣàfihàn àwọn ẹ̀dá oore-ọ̀fẹ́ mẹ́rin láti àṣà ìbílẹ̀ Ṣáínà: ẹja carp, akọ̀wọ̀lé (crane), kìnnìún, àti kylin, tí ó dúró fún ọrọ̀, ìwàláàyè gígùn, ààbò, àti oríire. Àpẹẹrẹ kọ̀ọ̀kan so àwọn àpẹẹrẹ ìbílẹ̀ pọ̀ mọ́ àwọn ohun èlò òde-òní. Àwọn àwọ̀ ọlọ́rọ̀ tí a mú láti inú àwọ̀ àwòrán ìbílẹ̀ Ṣáínà ni ó ṣe àwòrán ẹranko kọ̀ọ̀kan. Iṣẹ́ ọ̀wọ̀ọ̀wọ́ kíkọ̀wé (calligraphy) tí a fi inki dúdú kọ̀wé rẹ̀ pẹ̀lú ipá tẹ̀lé àwọn àpẹẹrẹ náà. Ọ̀wọ́ yìí ń wá àti tún kọ ìfarabalẹ̀ sí àṣà ìbílẹ̀ Ṣáínà àti láti pín àwọn ìfẹ́ àti ìlérí rere.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Auspicious Beast Àwọn Àpẹẹrẹ Àwòrán jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Auspicious Beast Àwọn Àpẹẹrẹ Àwòrán yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Auspicious Beast Àwọn Àpẹẹrẹ Àwòrán ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
- Production Technology
- This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
- Design Challenge
- The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
- Research
- The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
- Inspiration
- The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
- Operation Flow
- In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.
