Grassy Premiados Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kọfí by Dimitri Lociks is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2022
Grassy Premiados Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kọfí
Client: Grassy Caffè
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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The Design
About Grassy Premiados Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kọfí
Grassy Premiados jẹ́ àpẹẹrẹ ìdìpọ̀ fún kọfí àkànṣe ti orílẹ̀-èdè Brazil. Àpótí náà ní àwọn ìrísí àdánidá àti oríṣiríṣi tí ó dá lórí àwọn irúgbìn mahogany, àwọn ẹ̀wà kọfí àti àwọn ìlà títẹ̀ ti ilé-iṣẹ́ ìkọ́lé onígbàlódé ti Brazil. Ìrísí oríṣiríṣi náà ń jẹ́ kí àkópọ̀ àti ìfihàn tí ó yàtọ̀ sí àwọn mìíràn lórí àwọn pẹpẹ ṣeéṣe. A ṣe àpótí náà pẹ̀lú kádíbọ́ọ̀dì tí ó ní ìlemọ́ tí kò dán, àmì gbígbóná àti títẹ̀ awọ̀ kan ṣoṣo. A gbé kọfí náà sínú àpò ike tí ó ní fáàlì tí ó ń dáàbò bo àwọn ẹ̀wà kúrò lọ́wọ́ ọ́ksíjìn. Àmì tí ó lẹ̀mọ́ nínú fíìmù onírin ń dì àpótí náà, ó sì gbé àlàyé nípa ọjà náà, èyí tí ó ń jẹ́ kí àṣàlò kíákíá ṣeéṣe ní iye owó tí ó kéré.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Grassy Premiados Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kọfí jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Grassy Premiados Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kọfí yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Grassy Premiados Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kọfí jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
- Dimensions & Packaging
- The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
- Tags
- package, Brazilian coffee, biomimetic, bio design,
- Production Technology
- The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
- Design Challenge
- The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
- Research
- The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
- Inspiration
- The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
- Project Duration
- The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
- Operation Flow
- The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
- Team Members
- Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
- Image Credits
- all images and videos: photographer Dimitri Lociks, study with shadows, 2021.
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