K-Chic Idanimọ Ami Iyasọtọ by Zi Huai Shen is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2022
K-Chic Idanimọ Ami Iyasọtọ
by Zi Huai Shen
Client: Central Kitchen
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #130694The Design
About K-Chic Idanimọ Ami Iyasọtọ
K-Chic jẹ idanimọ ami iyasọtọ fun iṣowo adiẹ sisun ara Korea kan ti n ṣiṣẹ́ si ọjà ifijiṣẹ ounjẹ. Ami náà so lẹ́tà K pọ̀ mọ́ ipa ẹsẹ adiẹ láti fi ero ìrìnàjò hàn. Ìlà lẹ́tà náà dá lórí àṣà àwọn ìpolówó ọjà Korea ti ìgbà àtijọ́ tí ó sì ń rán ni létí ọ̀rọ̀ agbéga tí a ń pariwo. Àwọn àwòrán àtìlẹyìn lo àsíá ogun, àwòrán ilẹ̀ àtijọ́, àti àwọn jagunjagun adiẹ láti fi àkòrí ìrìnàjò jagunjagun Korea hàn. Àwọn àwọ̀ ọlọ́rọ̀ ni a lò láti ṣàfihàn oríṣiríṣi adùn lórí àwọn àmì àti ìdì. Àwòrán pàtàkì náà fi adiẹ sisun sí inú àwòrán ilẹ̀ kan láti pe ìfẹ́-jẹun wá.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
K-Chic Idanimọ Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé K-Chic Idanimọ Ami Iyasọtọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún K-Chic Idanimọ Ami Iyasọtọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- Packaging Design, Brand Identity, Brand Design
- Production Technology
- Tag, Wrap
- Design Challenge
- The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
- Research
- The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
- Inspiration
- Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
- Project Duration
- The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
- Team Members
- Zi Huai Shen
- Image Credits
- Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020
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