Shuanghui Rebrand Iṣẹ́ Àkọ́kọ́: Ìpapọ́ Ọjà Soseji by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Shuanghui Rebrand Iṣẹ́ Àkọ́kọ́: Ìpapọ́ Ọjà Soseji
by Tiger Pan
Client: Shuanghui Group
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #130897The Design
About Shuanghui Rebrand Iṣẹ́ Àkọ́kọ́: Ìpapọ́ Ọjà Soseji
Ọ̀rọ̀ Ìwé: Shuanghui Rebrand jẹ́ ìṣẹ̀dá ìpapọ́ ọjà fún ọjà hamu tí a se sè tí a ń tà ní China. Àtúnṣe náà pa àwọn ẹ̀yà àmì ìpilẹ̀ṣẹ̀ mọ́ tí ó sì fi àwọn àwòrán jiometirì rọ́pò àwọn àwòrán pixel, kí a lè dá ìpapọ́ ọjà náà mọ̀ láti ọ̀nà jíjìn. Àwọn ìwòye ọjà náà láti onírúurú igun àti ní onírúurú àkópọ̀ ni a ti sún dẹ̀ẹ́ sí àwọn ìrísí yíyíká. Àwọn àwùjọ àwọ̀ mẹ́ta tí ó dán yà àwọn adùn oríṣiríṣi sọ́tọ̀. Ìtòlẹ́sẹẹsẹ àlàyé tí ó ṣe kedere àti ìlànà ọ̀wọ́ọ̀wọ́ tí a ṣọ̀kan ràn àwọn onírajà lọ́wọ́ láti wá ohun tí wọ́n fẹ́ ní kíákíá. Ìwé àkọlé àmì tuntun ń tẹ̀lé ọ̀nà àyíká rírọ̀.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Shuanghui Rebrand Iṣẹ́ Àkọ́kọ́: Ìpapọ́ Ọjà Soseji jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Shuanghui Rebrand Iṣẹ́ Àkọ́kọ́: Ìpapọ́ Ọjà Soseji yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Shuanghui Rebrand Iṣẹ́ Àkọ́kọ́: Ìpapọ́ Ọjà Soseji ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
- Dimensions & Packaging
- Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm - Tags
- Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
- Production Technology
- The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
- Design Challenge
- The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product. - Research
- The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
- Inspiration
- Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. - Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu - Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
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