Sunboy Gift Box Iṣẹ́ Àkọ́kọ́: Ìdì Èso Òòrùn (Sunflower Seed) by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Sunboy Gift Box Iṣẹ́ Àkọ́kọ́: Ìdì Èso Òòrùn (Sunflower Seed)
by Tiger Pan
Client: Bayannaoer Sanpangdan Food Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #130899The Design
About Sunboy Gift Box Iṣẹ́ Àkọ́kọ́: Ìdì Èso Òòrùn (Sunflower Seed)
Ọ̀rọ̀ Ìwé: Àpótí Ẹ̀bùn Sunboy jẹ́ ìwádí ìdìmọ́ fún àwọn ìpanu èso òòrùn. Àpótí ẹ̀bùn náà ń gbé àwọn agolo irin tí ó ní ìrísí sìlíńdà tí a lè tún lò. A fi bébà kọrugéìtẹdi (corrugated paper) ṣe àpótí òde, èyí tí ó fún ìgbékalẹ̀ náà ni okun tí ó sì mú kí àtúnṣàmúlò rọrùn. Ìgbékalẹ̀ ẹnu-ìṣí ni a ṣe àtúntò rẹ̀, tí ó mú kí àpótí náà rọrùn láti kó papọ̀ àti láti yà sọ́tọ̀. Àwọn agolo náà máa ń dìjọ pọ̀ láti dá àwọn ẹ̀kà-ẹ̀ka tí ó ní ipele kan, méjì, tàbí mẹ́ta, èyí tí ó ń mú ìtóbi àyè tí ọjà náà ń fi ara hàn pọ̀ sí i, tí ó sì ń dín iye ohun èlò tí a lò kù. Àwòrán tí a tẹ̀ sí i lò ọ̀nà àṣà gígé bébà (paper cut style), ó sì fi ẹ̀dá Sunboy hàn ní ìsáré kánkán nínú oko òòrùn.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Sunboy Gift Box Iṣẹ́ Àkọ́kọ́: Ìdì Èso Òòrùn (Sunflower Seed) jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Sunboy Gift Box Iṣẹ́ Àkọ́kọ́: Ìdì Èso Òòrùn (Sunflower Seed) yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Sunboy Gift Box Iṣẹ́ Àkọ́kọ́: Ìdì Èso Òòrùn (Sunflower Seed) ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
- Dimensions & Packaging
- Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm - Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
- Design Challenge
- To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Research
- We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. - Inspiration
- Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng - Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
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