Kind Tea is a Charitable Project Iṣu Tii by Viktoriia Korytina is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2022
Kind Tea is a Charitable Project Iṣu Tii
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #131733The Design
About Kind Tea is a Charitable Project Iṣu Tii
Kind Tea jẹ́ apẹrẹ ìgbáṣọ̀ọ̀ (packaging) fún oríṣiríṣi tii àdánidá tí a ń tà fún iṣẹ́ àánú kan. Awọn ọmọkùnrin méjì tí wọ́n ní àìsàn Duchenne muscular dystrophy ni wọ́n ń ṣe tii náà, àwọn owó tí wọ́n bá jáde láti inú títà rẹ̀ yóò sì ràn wọ́n lọ́wọ́ fún ìtọ́jú àti ìmúpadàbọ̀sípò wọn. Ìgbáṣọ̀ọ̀ náà fi ère aláwọ̀ mèremère hàn tí ó fi ìdùnnú ìgbà ọmọdé hàn. Adùn mẹ́ta ni a ṣàmì sí pẹ̀lú ètò àwọ̀ mẹ́ta ọ̀tọ̀ọ̀tọ̀, tí ó mú kí ìṣàwárí oríṣiríṣi kọ̀ọ̀kan rọrùn. Adùn kọ̀ọ̀kan tún ní ẹ̀yà ìgbà òtútù tirẹ̀. Ìwọ̀n rẹ̀ jẹ́ àpò kékeré (sachet) tó ní gíráàmù 50, pẹ̀lú àmì (label) tí ó ní ìwọ̀n 100 sí 180 mílímítà. A rí i dájú pé iṣẹ́ ìṣelọpọ̀ àti àkójọpọ̀ rẹ̀ rọrùn kí ó sì wọ́n, nítorí àwọn ọmọkùnrin náà fúnra wọn ni wọ́n máa ń kó àwọn ìgbáṣọ̀ọ̀ náà jọ.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Kind Tea is a Charitable Project Iṣu Tii jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Kind Tea is a Charitable Project Iṣu Tii yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Kind Tea is a Charitable Project Iṣu Tii nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
- Dimensions & Packaging
- Format: Sachet with label
50 g
100 mm x 180 mm - Tags
- charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
- Production Technology
- In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
- Design Challenge
- The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
- Research
- Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.
But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.
We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.
Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging. - Inspiration
- To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
- Project Duration
- We joined the project in January 2021 and the guys still work for now
- Operation Flow
- But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.
The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future! - Patents
- No information
- Team Members
- Vita Korytina
Alena Beseda
Oleksandra Dontsova. - Image Credits
- This project was made by our in-house team of Wishnia agency.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
