Sdda Idamo Ajọṣepọ by Guorong Men is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2022
Sdda Idamo Ajọṣepọ
by Guorong Men
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #131730The Design
About Sdda Idamo Ajọṣepọ
SDDA jẹ idamo ajọṣepọ ti a ṣẹda fun ẹgbẹ́ ijó-ere (dancesport) kan tí ó dá lórí ni Shandong, China. Aami tí wọ́n ń lo tẹ́lẹ̀ lo àwòrán oníjó kan tí ó ní ọ̀pọ̀lọpọ̀ ẹ̀kúnrẹ́rẹ́, èyí tí ó máa ń dàpọ̀ mọ́ àwọn àmì ẹgbẹ́ míràn nígbàkúgbà. Idamo tuntun náà mú kí ìhùwàsí ara náà rọrùn di ọ̀nà kan ṣoṣo tí ó jẹ́ ìtẹ̀síwájú láìní ìdáwọ́dúró. Ìlà náà so àwọn alábàáṣiṣẹ́ ijó méjì pọ̀, òkè kan àti àwọn ìgbésẹ̀ ijó tí ń yí ká. Àwọn àwòrán mẹ́wàá tí ó jọra fi àwọn ìhùwàsí ijó ìbílẹ̀ hàn, tí ó sì mú kí ìbáṣepọ̀ ara di rírọrùn láti kà. Idamo náà ni a lò ní àwọn ibi ìdíje, nínú ìtẹ̀wé àti lórí àwọn ẹ̀rọ ìbánisọ̀rọ̀ láwùjọ (social media).
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Sdda Idamo Ajọṣepọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Sdda Idamo Ajọṣepọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Sdda Idamo Ajọṣepọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
- Dimensions & Packaging
- Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
- Tags
- Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
- Production Technology
- The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
- Design Challenge
- Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
- Research
- Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
- Inspiration
- As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
- Project Duration
- The project started in July 2020 and finished in September 2020 in Jinan, China.
- Operation Flow
- Brand identity is mainly used in competition venues, print productions and social media.
- Patents
- Copyright belong to Sdda(shandong dancesport association),2021.
- Team Members
- Guorong Men
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