Sprezzatura Idanimọ Ile-Iṣẹ by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2022
Sprezzatura Idanimọ Ile-Iṣẹ
Client: Thanachit Chouriyagul
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #131786The Design
About Sprezzatura Idanimọ Ile-Iṣẹ
Sprezzatura jẹ apapo ti soobu, ẹgbẹ awujọ kan, ile-iṣere kan, igi kan, ati diẹ sii. Bibẹẹkọ, lati le gbe ifiranṣẹ yii ranṣẹ si awọn alabara ti o ni agbara rẹ, ami iyasọtọ rẹ gbọdọ dagbasoke ati ṣafihan pe o ni ohun pataki, ihuwasi ati iran rẹ ninu. Idanimọ aami naa jẹ apẹrẹ lati ṣe aṣoju ami iyasọtọ Sprezzatura nitootọ, mu igbadun rẹ jade sibẹsibẹ iṣere, gba ohun kikọ Ilu Italia, ati ni irọrun to lati lo ninu awọn iṣẹ akanṣe miiran tabi awọn ohun elo ti o nilo ni ọjọ iwaju.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Sprezzatura Idanimọ Ile-Iṣẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Sprezzatura Idanimọ Ile-Iṣẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Sprezzatura Idanimọ Ile-Iṣẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
- Tags
- branding, identity, graphic, brand identity, retail
- Design Challenge
- Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
- Inspiration
- Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.
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