Fàdákà Àwòrán · 2022
Dona Vitamina Primary Function: Àmì Ìdámọ̀ Ọ̀nà-Ìṣòwò
by Ruis Vargas
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2022 in Àwòrán
- CLIENT: Laika
- Estimated Number of Design Views: 38,833
- Verification code 8ABE04CB76 · Verify this award
Colors
About Dona Vitamina Primary Function: Àmì Ìdámọ̀ Ọ̀nà-Ìṣòwò
Dona Vitamina jẹ́ iṣẹ́ àmì ìdámọ̀ ọ̀nà-ìṣòwò tí a ṣẹ̀dá fún ọ̀nà-ìṣòwò oje kan tí ó ti wà. Àmì lógò náà fi obìnrin ará Victoria kan tí ojú rẹ̀ ń rí àyà tí ó ń fa oje mu hàn, èyí jẹ́ àwòrán aláwàdà ti obìnrin tí ó ni ara rẹ̀ lọ́wọ́. Láti mú èrò yìí gbòòrò, ọ̀wọ́ àwọn àwòrán obìnrin láti oríṣiríṣi ẹ̀yà ni a ya ní ọ̀nà stencil tí a sì so pọ̀ mọ́ àwọn gbólóhùn kúkúrú, aláwàdà. Àwọn àwòrán náà farahàn lórí àwọn àkọsílẹ̀ oúnjẹ, àwọn àpótí ìdìpọ̀, àwọn àpò, àwọn káàdì ìfìwéránṣẹ́, àwọn sítíkà àti odi ńlá kan tí a fọwọ́ ṣe. Ọ̀pọ̀lọpọ̀ àwọn nǹkan tí a tẹ̀ ni a ṣe nípasẹ̀ ìtẹ̀wé offset ní àwọn àwọ̀ CMYK, a sì fi silkscreen ṣe àwọn àpò náà.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Dona Vitamina Primary Function: Àmì Ìdámọ̀ Ọ̀nà-Ìṣòwò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Dona Vitamina Primary Function: Àmì Ìdámọ̀ Ọ̀nà-Ìṣòwò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Dona Vitamina Primary Function: Àmì Ìdámọ̀ Ọ̀nà-Ìṣòwò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
- Dimensions & Packaging
- Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
- Tags
- Branding, Logotype, Package, label, illustration
- Production Technology
- Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
- Design Challenge
- The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
- Inspiration
- Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
- Project Duration
- The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
- Operation Flow
- The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
- Patents
- Laika
- Image Credits
- Photo by: Madelaine Seagram and Laika
