Cloud Mountain Type Iṣẹ́: Àpẹẹrẹ Àwòkọ Ìkọ̀wé by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2022
Cloud Mountain Type Iṣẹ́: Àpẹẹrẹ Àwòkọ Ìkọ̀wé
by Meng Shenhui
Client: Shenzhen Chengmei Culture Communication Co., LTD
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #135379The Design
About Cloud Mountain Type Iṣẹ́: Àpẹẹrẹ Àwòkọ Ìkọ̀wé
Cloud Mountain Type jẹ́ àwòkọ ìkọ̀wé tí àwọn òkè ẹ̀kúùkù àti ìkúùkù ti Zhang Jiajie àti àwòrán ilẹ̀ àtijọ́ ti Ṣáínà mú kí ó dá sílẹ̀. Àwọn ìrísí lẹ́tà náà so àwòrán àṣà ìbílẹ̀ ẹ̀kúùkù àti òkè ti Ṣáínà pọ̀ mọ́ ètò àwọn álífábẹ́ẹ̀tì Látìn. A fi ọwọ́ ya lẹ́tà kọ̀ọ̀kan, lẹ́yìn náà a tún un ṣe pẹ̀lú ẹ̀rọ àwòrán oníkọ̀mpútà, ìwọ̀n àwòkọ ìkọ̀wé náà sì lè yàtọ̀ sí ara wọn. Bí a bá wò ó ní ẹ̀kúnrẹ́rẹ́ gan-an, àwọn kúlẹ̀kúlẹ̀ rẹ̀ á gba ipò, lẹ́tà náà á sì ṣòro láti dá mọ̀, gẹ́gẹ́ bí a kò ṣe lè rí ìrísí òkè kan láti orí góńgó rẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Cloud Mountain Type Iṣẹ́: Àpẹẹrẹ Àwòkọ Ìkọ̀wé jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Cloud Mountain Type Iṣẹ́: Àpẹẹrẹ Àwòkọ Ìkọ̀wé yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Cloud Mountain Type Iṣẹ́: Àpẹẹrẹ Àwòkọ Ìkọ̀wé jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
- Dimensions & Packaging
- Variable size
- Tags
- Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
- Production Technology
- Photoshop, Pixelmator software, Hand drawing
- Design Challenge
- Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
- Research
- When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
- Inspiration
- The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
- Project Duration
- The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
- Operation Flow
- The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
- Team Members
- Meng Shenhui
- Image Credits
- Meng Shenhui
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