Stories of Communication Ìṣèdá Àmì Ilé-Iṣẹ́ by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2022
Stories of Communication Ìṣèdá Àmì Ilé-Iṣẹ́
by Mengyi Xie
Client: School of Communication, East China Normal University
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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About Stories of Communication Ìṣèdá Àmì Ilé-Iṣẹ́
Àwọn Ìtàn Ìbánisọ̀rọ̀ jẹ́ ìṣèdá àmì-ìrí tí a ṣẹ̀dá fún ayẹyẹ ọdún kẹẹdógún (15) ilé-ẹ̀kọ́ ìbánisọ̀rọ̀ kan ní ilé-ìwé gíga. Àmì àkọ́kọ́ jẹ́ àwòrán jiometirì tí ó dá lórí nọ́mbà 15. Láti inú àmì àkọ́kọ́ yìí, ìdílé àwọn àmì-kékeré ọgọ́rùn-ún (100) ni a gbékalẹ̀. Àmì-kékeré kọ̀ọ̀kan ń fi ìtàn kan, ìdásílẹ̀ tàbí ìgbésẹ̀ kan hàn láti inú ìtàn ìbánisọ̀rọ̀, láti okùn tí a so ní ìgbà àtijọ́ dé ìwé-ìròyìn àkọ́kọ́ àti íńtánẹ́ẹ̀tì àgbáyé. Tí a ṣètò ní ìtẹ̀léra àkókò, àwọn àmì-kékeré wọ̀nyí ni a lò sórí àwọn póòsítà, ìwé-ìkésíni, ìwé-àṣàrò, àwọn àfihàn ibùdó àti àwọn ohun-ìrántí.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Stories of Communication Ìṣèdá Àmì Ilé-Iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Stories of Communication Ìṣèdá Àmì Ilé-Iṣẹ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Stories of Communication Ìṣèdá Àmì Ilé-Iṣẹ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- Dimensions & Packaging
- There were all kinds of size for the physical application products in this project.
- Tags
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
- Production Technology
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- Design Challenge
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- Research
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- Inspiration
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- Project Duration
- The project was in Shanghai.
- Operation Flow
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
- Team Members
- Mengyi Xie
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