Lay's Flavor Swap Influencer Kit Iṣẹ́ Pàkó Oúnjẹ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2022
Lay's Flavor Swap Influencer Kit Iṣẹ́ Pàkó Oúnjẹ
by PepsiCo Design and Innovation
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit Iṣẹ́ Pàkó Oúnjẹ
Apo Ohun-èlò Alátagbà Ìyípadà Adùn ti Lay's jẹ́ ìṣẹ̀dá pàkó oúnjẹ tí a ṣe fún ètò ìgbà ẹ̀ẹ̀rùn kan tí ó mú àwọn adùn Funyuns àti Doritos wá sí àwọn ẹ̀wẹ̀ Lay's. Pàkó náà so ìṣẹ̀dá àpò Lay's tí ó wà lọ́wọ́lọ́wọ́ pọ̀ mọ́ àwọn àwọ̀ ààmì ti adùn kọ̀ọ̀kan: aláwọ̀ búlúù fún Cool Ranch àti aláwọ̀ àwọ̀ewé fún Funyuns. Àpẹẹrẹ àwọn òkun àyíká tí ó jọra ṣe rántí àwọn àpẹrẹ ẹ̀wẹ̀ ìpilẹ̀ṣẹ̀ tí ó sì tẹnu mọ́ ìfọwọ́sowọ́pọ̀ láàrin àwọn ààmì náà. Apo ohun-èlò alátagbà àpapọ̀ kan náà ni a ṣe tí a sì fi jíṣẹ́ fún àwọn olókìkí amóhùn-máwòrán láti bẹ̀rẹ̀ àwọn ìjíròrò nípa ètò náà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Lay's Flavor Swap Influencer Kit Iṣẹ́ Pàkó Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Lay's Flavor Swap Influencer Kit Iṣẹ́ Pàkó Oúnjẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Lay's Flavor Swap Influencer Kit Iṣẹ́ Pàkó Oúnjẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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