Lay's 2021 Mood Match Iṣẹ Akọkọ: Ìdìmọ́ Oúnjẹ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2022
Lay's 2021 Mood Match Iṣẹ Akọkọ: Ìdìmọ́ Oúnjẹ
by PepsiCo Design and Innovation
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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The Design
About Lay's 2021 Mood Match Iṣẹ Akọkọ: Ìdìmọ́ Oúnjẹ
Ọ̀rọ̀ Ìwé: Lay's 2021 Mood Match jẹ́ ọ̀wọ́ ìdìmọ́ oúnjẹ tí a ṣe ní ìwọ̀nba pàtàkì fún ìpèsè ọ̀fẹ́ àyànṣàn lórí àwùjọ awùjọ. Àkójọpọ̀ náà ní àwòkọ́ mẹ́rin tí a fi ṣẹ̀dá láti orí àwọn òrùka atọ́nà-ìmọ̀lára, tí ọ̀kọ̀ọ̀kan wọn ní ìjẹ́mọ́ pẹ̀lú àwọn ìrántí àti ìmọ̀lára rere. Ète tí a sọ̀rọ̀ nípa rẹ̀ ni láti mú okun ìmọ̀lára wá tàbí láti fún ni ìrọ̀rùn ọkàn. Àwòkọ́ kọ̀ọ̀kan ní ìjẹ́mọ́ pẹ̀lú adùn àti ìmọ̀lára kan pàtó: ọpẹ́ fún Grilled Cheese àti Tomato Soup, ìrètí fún Cappuccino, agídí fún Chili àti ayọ̀ fún Salted Caramel. Ìdìmọ́ náà máa fúnni ní ìsinmi kúkúrú kúrò nínú ìṣẹ̀lẹ̀ ojoojúmọ́.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Lay's 2021 Mood Match Iṣẹ Akọkọ: Ìdìmọ́ Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Lay's 2021 Mood Match Iṣẹ Akọkọ: Ìdìmọ́ Oúnjẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Lay's 2021 Mood Match Iṣẹ Akọkọ: Ìdìmọ́ Oúnjẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Inspiration
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
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