Bubly Bounce Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2022
Bubly Bounce Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu
by PepsiCo Design and Innovation
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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The Design
About Bubly Bounce Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu
Ọ̀rọ̀ Ìwé: Bubly Bounce jẹ́ ìṣàpẹẹrẹ ìdìmọ́ fún ọ̀wọ́ omi tí ń dán tí ó ní kafiini nínú. Ìdìmọ́ náà ń fẹ̀ sí i lórí ọ̀wọ́ omi tí ń dán tí ó ti wà tẹ́lẹ̀, ó sì ń fi hàn pé a ti fi kafiini kún un láìsí lílọ sí ọ̀nà ìrísí tí a máa ń rí lára àwọn ohun mímu agbára (energy drinks). Àwọn àwọ̀ dídán àti aláyọ̀, ẹ̀fúùfù (bubbles), ìkíni ọ̀rẹ́ àti ẹ̀rín ni a ṣì pa mọ́ sínú ìṣàpẹẹrẹ náà, kí àmì-ọjà (brand) náà lè máa yá mọ̀ ní kíákíá. Ìṣàpẹẹrẹ náà tún ń fi hàn pé adùn méjì ni ó wà nínú ohun mímu kan ṣoṣo. Ète ìlànà yìí ni láti fa àwọn oníbàárà tí ó ti wà tẹ́lẹ̀ mọ́ra àti láti dá yàtọ̀ ní kedere lórí pẹpẹ ìtajà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Bubly Bounce Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Bubly Bounce Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Bubly Bounce Iṣẹ Akọkọ: Ìdìmọ́ Ohun Mímu nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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