ZhenYue Àmi Ilé-iṣẹ́ àti Ìdánimọ̀ Ọ̀tọ̀ by Guangzhou Cheung Ying Design Co. Ltd. is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2022
ZhenYue Àmi Ilé-iṣẹ́ àti Ìdánimọ̀ Ọ̀tọ̀
by Guangzhou Cheung Ying Design Co. Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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- Verified Award Winner
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The Design
About ZhenYue Àmi Ilé-iṣẹ́ àti Ìdánimọ̀ Ọ̀tọ̀
ZhenYue jẹ́ àmì ilé-iṣẹ́ àti ìdánimọ̀ ọ̀tọ̀ tí a ṣẹ̀dá fún oníṣòwò oúnjẹ gbígbẹ. Àmì náà ṣàkópọ̀ àpẹẹrẹ ajẹrẹ́ pásálẹ̀ mọ̀ọ́mọ̀ ìbílẹ̀ tí a fi hun-un pátákò kan mọ́ ọn. Àwọn lẹ́tà orúkọ àmì náà ni a so pọ̀ àti kọ́ ara wọn mọ́, tí ó mú kí ìṣètò náà jọ oúnjẹ gbígbẹ tí a kójọ sínú ajẹrẹ́. A yan àwọ̀ Orange gẹ́gẹ́ bí àwọ̀ àmì láti fi ṣàfihàn iṣẹ́-ọnà ìbílẹ̀ àti ìlọ́rọ̀. A ya ìdánimọ̀ náà ní ìlànà fáyẹ́ktọ̀ (vector) tí a sì fi ń ṣiṣẹ́ lórí àpò ọjà, ojú ìtajà, ilé ìtajà ẹ̀rọ ayélujára, àti ìpolongo. A ń lo wúrà fóìlì àti ìtẹ̀wé sikíìnì lórí àwọn ohun tí a tẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
ZhenYue Àmi Ilé-iṣẹ́ àti Ìdánimọ̀ Ọ̀tọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé ZhenYue Àmi Ilé-iṣẹ́ àti Ìdánimọ̀ Ọ̀tọ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. ZhenYue Àmi Ilé-iṣẹ́ àti Ìdánimọ̀ Ọ̀tọ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
- Dimensions & Packaging
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tags
- Logo, Branding, Packaging, Visual Identity, Graphic Design
- Production Technology
- Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
- Design Challenge
- The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
- Research
- In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
- Inspiration
- As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
- Project Duration
- The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
- Operation Flow
- The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu - Image Credits
- Guangzhou Cheung Ying Design Co., Ltd..
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